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Tops supermarkets, like the one in Lewiston, give back to the community during the holiday season.
Tops supermarkets, like the one in Lewiston, give back to the community during the holiday season.

Tops Friendly Markets launches 17th annual 'Food 2 Families' campaign


Fri, Nov 12th 2021 11:45 am

Tops Friendly Markets will once again host its annual “Food 2 Families,” now in its 17th year, with a goal to provide more than 2.5 million meals for neighbors in need. The campaign runs from Nov. 14 through Dec. 24 in-store and online.

A press release stated, “As we enter into the giving season, now more than ever our fellow neighbors are in need of your help. According to the U.S. Department of Agriculture, over 38 million people, including over 11 million children, experienced food insecurity in 2020, with no signs of that number decreasing. As a matter of fact, many of the participating food banks that will benefit from this program have indicated that the need is up more than 40%.”

Customers can purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register, they will be asked if they want to support the campaign by buying a $5, $10 and/or $20 bag for someone in need, or to round up their change. Little Brown Bags, which are filled with nutritious items that will help families extend their meal planning, can also be purchased at any self-scan register.

Virtual Little Brown Bags of Hope will also be available for purchase online by visiting https://topsmarkets.com/LittleBrownBags. Here, customers can select what food bank they wish their donation to benefit.

Tops will host a special one-day food drive on Friday, Dec. 3. The company said, “In light of COVID-19, our masked volunteers are happy to accept your donation from the trunk of your vehicle.”

Donations can be made throughout the day at the following Tops Friendly Market locations:

√ 5827 S. Transit Rd., Lockport

√ 7200 Niagara Falls Blvd., Niagara Falls

√ 3980 Maple Road, Amherst

√ 4777 Transit Road, Depew

√ S. 6150 South Park Ave., Hamburg

√ 2101 Elmwood Ave., Buffalo

FeedMore WNY President and CEO Tara A. Ellis said, “The holiday season can be a stressful time of year for our food-insecure neighbors. The ‘Food 2 Families’ drive allows FeedMore WNY to provide nutritious food for our hungry community members throughout the holidays and into the new year. We thank Tops Friendly Markets, Townsquare Media and WGRZ-TV for their steadfast support and for continuing to make this event possible. We encourage the community to participate in this wonderful opportunity to help feed our neighbors in need.”

Tops Markets is headquartered in Williamsville and operates 157 full-service supermarkets with five additional franchise stores. It is the largest private, for-profit employer in Western New York. For more information, visit www.topsmarkets.com.

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