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Buffalo Bills extend partnership with Crunch Fitness


Wed, Aug 25th 2021 01:15 pm

Multiyear partnership extension to provide exclusive opportunities for Bills fans who work out at Crunch

Pegula Sports & Entertainment announced a multiyear extension with Crunch Fitness as an “Official Partner of the Buffalo Bills.” This multiyear partnership extension continues the gym’s commitment to Western New York and will create opportunities for Bills fans who work out at Crunch.

“Crunch has been an important contributor to our local fitness community for the past eight years,” said Dan Misko, PSE senior vice president of business development. “Over the last two seasons, Crunch has grown their brand locally as a proud partner of the Buffalo Bills, and we are humbled to extend our partnership and help Crunch further their commitment to positivity, inclusivity and fun in the years to come.”

This year, Crunch Fitness locations will be offering numerous chances for members and fans to win Bills tickets and exclusive experiences such as tours of the ADPRO Sports Training Center, on-field passes, autographed merchandise, and Bills Store gift cards. One can also find the Crunch team at the Billevard before every home Bills game this season, with tailgating activities and giveaways.

Bills fans can join Crunch Fitness right now with a special, limited-time offer on all monthly memberships.

“At Crunch, we pride ourselves on being simultaneously international and hyperlocal – and no matter where we are, developing new ways to keep our members entertained and inspired,” said Keith Worts, Crunch Signature CEO. “We are thrilled to continue our partnership with the Buffalo Bills to continue to provide exclusive experiences to our members as well as connect with the broader community of dedicated Bills’ fans across western New York.”

The first Crunch Fitness location in Western New York opened in 2013, and there are currently five gyms in the area, including Cheektowaga, Hamburg, Niagara, Tonawanda and Amherst.

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