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The Summit launches virtual branch

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Wed, Jul 7th 2021 07:00 pm

Innovation features live, face-to-face service

The Summit Federal Credit Union opened a new branch this morning. It’s location? Everywhere.

A new virtual branch brings live, face-to-face service right to them, wherever they are. Using Zoom technology, branch “visitors” see and talk directly with a local relationship specialist and do just about everything they’d do at a physical branch, right from a mobile or electronic device. Summit Federal Credit Union said, “It’s secure, it’s easy, and it’s brand-new for Western and Central New York.”

“Many financial institutions use the term ‘virtual branch’ to describe their e-services: self-serve transactions like making transfers or deposits,” said Cheryl Pohlman, The Summit’s vice president of marketing and business relations. “In contrast, The Summit’s virtual branch is just like stepping into a full-service physical branch, only a lot more convenient. You talk to a real, live person from wherever you happen to be.”

Visiting The Summit’s new virtual branch is by appointment, which can be scheduled by visiting summitfcu.org. And joining The Summit is also easy through a virtual branch appointment.

More information is available at https://www.summitfcu.org/virtualbranch/.

Founded in 1941, The Summit Federal Credit Union is a not-for-profit, member-owned, full-service financial cooperative with over $1 billion in assets. The Summit has approximately 250 employees and provides a full range of financial products and services to approximately 87,000 active members in Central and Western New York. For more information, visit www.summitfcu.org.

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