Iconic girl-led entrepreneurship program develops next generation of female business leaders
Submitted by the Girl Scouts of Western New York
The early launch and presale of the Girl Scout Cookie Program is making the winter season a little brighter, just in time for the holidays. This includes the debut of the new Toast-Yay! cookie alongside other favorites. The special presale will allow Girl Scout Cookie lovers across Western New York to be able to purchase their favorite cookies online through direct shipping throughout the sale Dec. 5 to March 28, 2021. To support girls with an online cookie purchase, the public can go to www.gswny.org or call 1-888-837-6410 to be sent a purchase link via email from a local Girl Scout selling in their area. Also, when customers order six or more packages, shipping is 50% off.
The Girl Scout Cookie Program is the largest entrepreneurial program for girls in the world, where girls get hands-on practice with a variety of skills, including goal setting, decision making, money management, people skills and business ethics as they learn to think like entrepreneurs. Through the program, girls not only discover their inner leadership potential, but also use their earnings to power amazing experiences for themselves and their troop, including community service, travel, outdoor adventure, and science, technology, engineering and math (STEM) programming.
The change in the programs’ start date accommodates the overwhelming amount of requests received by girls and their customers to have Girl Scout cookies available during the holiday season. Western New Yorkers will get to enjoy favorites such as Thin Mints, Caramel deLites, and the new Toast-Yay! The french toast-inspired cookie is dipped in icing and full of flavor in every bite.
Amid challenging world events and a global pandemic this year, Girl Scouts in Western New York will again embrace their entrepreneurial spirit by selling cookies through online platforms and innovative “virtual cookie booths” on social media (with parental supervision).The safety of the girls and the public is key, and Girl Scouts’ virtual options help to ensure the public is able to support girls in a safe way.
Many girls will offer socially distant or contactless sales and delivery options. If local guidelines allow, in-person sales directly at cookie booths during March 7-28 may also be available in certain areas once direct sales begin (while keeping girls’ safety top priority). A cookie purchase is an investment in girl leadership directly in the Western New York community.
With every sale, the Girl Scout Cookie Program teaches girls to think like entrepreneurs as they run their own small businesses and learn skills like goal-setting, people skills and decision-making, which are imperative for any leadership role. And girls decide how to use their portion of the proceeds for unforgettable leadership experiences and community projects, while GSWNY depends on the funds to deliver life-changing Girl Scout programming to 13,000 girls in Western New York.
“Girls need our support more than ever, and we are committed to positioning girls for success both now and in the future through our comprehensive, year-round program experience for girls,” said Alison Wilcox, CEO of Girl Scouts of Western New York. “As the largest girl-led entrepreneurial program in the world, the Girl Scout Cookie Program provides girls with an unparalleled experience to refine their entrepreneurial skills and build a lifetime of leadership. We also welcome adult volunteers and girls to join Girl Scouts.”
Cookies are $5 per box. To learn more about supporting a girl with a purchase, girl membership or adult volunteerism, visit www.gswny.org or call 1-888-837-6410.
Girl Scouts of Western New York (GSWNY) serves 13,000 girls and over 5,000 adult volunteers across its jurisdiction, including Cattaraugus, Chautauqua, Erie, Genesee, Livingston, Monroe, Niagara, Orleans and Wyoming counties. The council’s administrative service centers are located in Batavia, Buffalo, Jamestown, Lockport, Niagara Falls and Rochester.