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Two-thirds of hotel owners say they have six months or less at current levels
Guest Editorial by the American Hotel & Lodging Association
As devastated industries wait for Congress to pass another round of COVID-19 recovery legislation, a new survey of American Hotel & Lodging Association (AHLA) members shows that the hotel industry remains on the brink of collapse because of the pandemic. Results show 68% of hotels have less than half of their typical, precrisis staff working full time, and without further governmental assistance, 74% of respondents said they would be forced to lay off additional employees.
AHLA conducted the survey of hotel industry owners, operators and employees from Sept. 14-16, 2020, with more than 1,000 respondents. Key findings include the following:
√ 68% have less than half of their typical, precrisis staff working full time currently.
√ Half of hotel owners said they are in danger of foreclosure by their commercial real estate debt lenders due to COVID-19.
√ Without further governmental assistance, 74% of respondents said they would be forced into further layoffs.
√ More than 2/3 of hotels (67%) report they will only be able to last six more months at current projected revenue and occupancy levels absent any further relief.
To raise awareness for hotel industry priorities, AHLA has rallied its members to “Save Hotel Jobs,” a grassroots initiative for hoteliers across the country to urge lawmakers to swiftly pass additional stimulus relief before departing on recess to campaign. This ongoing effort by hoteliers has resulted in more than 200,000 letters, calls and tweets to members of Congress, an unprecedented demonstration of unity and support. Among hotel owner respondents, nearly half are in danger of foreclosure by commercial real estate lenders.
“It’s time for Congress to put politics aside and prioritize the many businesses and employees in the hardest-hit industries. Hotels are cornerstones of the communities they serve, building strong local economies and supporting millions of jobs,” said Chip Rogers, president and CEO of the American Hotel & Lodging Association. “Every Member of Congress needs to hear from us about the urgent need for additional support so that we can keep our doors open and bring back our employees.”
Rogers reiterated the urgency of the situation on a call on Friday with White House Chief of Staff Mark Meadows, followed by a conference call with business and travel leaders, hosted by the Economic Innovation Group. The most pressing concerns for the industry right now include access to liquidity and debt service, and liability protection.
“These are real numbers, millions of jobs, and the livelihoods of people who have built their small business for decades, just withering away because Congress has done nothing,” Rogers said on the call. “We can’t afford to let thousands of small businesses die and all of the jobs associated with them be lost for many years.”
Hoteliers can visit hotelsact.org to connect to their elected officials.
The American Hotel & Lodging Association (AHLA) is the sole national association representing all segments of the U.S. lodging industry. Learn more at www.ahla.com.