Tina Fey, Alec Baldwin, Tracy Morgan, Jane Krakowski, Jack McBrayer return to their iconic & award-winning roles for a first-of-its-kind all-audience upfront event
Iconic show returns to celebrate stories & talent featured in NBCUniversal's 2020-21 TV season
NBCUniversal announced the return of the iconic “30 Rock” to NBC for a special upfront event. Beloved characters from the original series including Liz Lemon (Tina Fey), Jack Donaghy (Alec Baldwin), Tracy Jordan (Tracy Morgan), Jenna Maroney (Jane Krakowski), Kenneth Parcell (Jack McBrayer) and others will return for the one-time event and celebrate the stories and talent featured in NBCUniversal's 2020-21 television season.
The hour-long, commercial-free event will premiere on NBC on Thursday, July 16 (8 p.m. ET) and will be rebroadcast across USA Network, Bravo, E!, Oxygen, SYFY and CNBC, as well as available to stream on Peacock on Friday, July 17 (9 p.m.), showcasing the power and 200 million-plus scale of NBCUniversal.
“We’re all happy to have this excuse to (remotely) work together again for NBC," said Fey and Robert Carlock, executive producers of “30 Rock.” "To quote Kenneth the Page, there are only two things we love in this world, television and everyone."
"At NBCUniversal, we’re excited to produce an upfront that reflects a new reality and celebrates our relationship with viewers and advertisers alike," said Linda Yaccarino, chairman, advertising and partnerships, NBCUniversal. "Historically, this event is about the future of programming; this year, it’s about the future of our industry – a future where we can meet audiences wherever they are, with the stories that move them. As the old saying goes ... ‘When life hands you Lemon, have her host the upfront!’ "
"We put our fans first in everything we do at NBCUniversal, so of course our audiences are at the heart of our reimagined upfront experience," said Josh Feldman, executive vice president, head of marketing and advertising creative, NBCUniversal. "This very special ‘30 Rock’ event will bring together video, advertising and humor to show the world the power of One Platform in a whole new way."
The “30 Rock” upfront special will feature guest appearances from talent from across its portfolio and platform, and will highlight new and returning programming from NBC, Telemundo, USA Network, SYFY, E!, Bravo, and more, from entertainment to sports to news.
The new format reflects the increasingly direct relationship between NBCUniversal, its fans and its partners, and allows all audiences to tune in for a sneak peek at the future of NBCUniversal's programming. This matches NBCU's One Platform all-audience approach as upfront negotiations continue.
Originally airing on NBC from October 2006 until January 2013, “30 Rock” is the winner of 16 Emmys, including three consecutive wins for Outstanding Comedy Series; seven Golden Globes; 22 Guild Awards among SAG, WGA, DGA and PGA; as well as Image, Peabody and AFI awards. The series is also the record-holder for most Emmy nominations in one season for any comedy series, and received a total of 103 Emmy nominations over seven seasons on NBC.