Gibson and MyMusicRx, the Children’s Cancer Association (CCA)’s flagship program, are joining forces to bring the healing power of music to kids facing cancer and other serious illnesses. Starting June 8, 18 talented young Gibson Generation Group (G3) artists will provide a virtual music mentorship for CCA-served children by sharing guitar lessons and giving hospitalized kids the chance to learn how to play an instrument. All performances and clips can be viewed by the public at MyMusicRx.org 24/7 and for free.
Gibson and CCA will release multiple performances from 24-year-old-singer, songwriter and guitar phenomenon Marcus King on MyMusicRx’s and Gibson’s channels between June 8-19. King recently released his debut solo album, “El Dorado,” a sonic exploration of classic rock, blues, southern R&B and country-soul, where subtle acoustics and pedal steel shines bright alongside raucous electric guitars. King teamed with Dan Auerbach to produce the album, which is available on Fantasy Records here. A fourth-generation musician, Marcus is the namesake of the Marcus King Band, and is quickly becoming a soulful voice of his generation. For more information, visit www.marcuskingband.com.
From June 8-19, a guitar giveaway will round out the partnership, serving as a virtual fundraiser for MyMusicRx. Participants can donate for the chance to win one of six Gibson, Epiphone and Kramer guitars. Each winner will receive interactive guitar lessons through a year-long subscription to the Amped Guitar audio augmented reality learning APP and a swag bag of Gibson merch.
Proceeds from guitar giveaway will directly support MyMusicRx’s efforts to engage hospitalized kids and teens bedside and online with a “Self-Prescribed Music Experience” – tailored, one-on-one music experiences designed to relieve their stress, anxiety and the perception of pain. Donate to win the MyMusicRx Gibson Guitar Giveaway here: https://joyrx.rallyup.com/gibson.
For more than 24 years, MyMusicRx’s trained music specialists have been engaging hospitalized kids of all ages and diagnoses, playing music for and with them and their families. State-of-the-art music carts are stocked with high-quality instruments for kids to explore and tablets loaded with musical games and apps. The program extends online at MyMusicRx.org with exclusive artist performances and music lessons – available to kids and teens free-of-charge 24/7. Live, in-hospital concerts complete the MyMusicRx experience. Learn how to help MyMusicRx support the shift in program delivery by donating to the Joy Response Fund at joyrx.org/donate.
“The children and families we serve are even more deeply impacted during this time of quarantine and social distancing – which is why we’re rapidly innovating ways to create and share joy,” said Danielle York, president and general manager, CCA. “We are so grateful to Gibson and Marcus King for helping us find new and exciting ways to virtually connect these kids with the healing power of music.”
“We established the G3 Gibson Generation Group less than a year ago to provide support and inspiration to the next generation of musicians,” says James “JC” Curleigh, president and CEO of Gibson. “Now the G3 musicians and Marcus King are providing creative support and vital inspiration to kids in need through our partnership with MyMusicRX. It’s simply awesome to see the next generation taking care of each other during these challenging times.”
From June 3-19, donate to win a guitar here: https://joyrx.rallyup.com/gibson.