Track + video serve as message of encouragement for challenges of current global crisis
"Don't Give Up" was produced by Bob Ezrin using remote technology. It's a spontaneous reaction to the challenges facing everyone right now. Cooper said he felt the need to talk directly to his fans from isolation in his home where he is working to finish his upcoming album.
A press release said, “It's Cooper's shout-out to keep our heads high, to stay strong, and to fight back together.”
" 'Don't Give Up' is out today," Cooper said. "It's a song about what we've all been going through right now, and about keeping our heads up and fighting back together. And whatever you do – don’t give up!"
Two weeks ago, Cooper invited fans to participate in the video that he and band members were filming separately during quarantine. More than 20,000 fans responded, holding up signs and messages of unity – using the song's lyrics.
A strictly limited 7" vinyl picture disc will be released Aug. 14 via earMUSIC. It is available for pre-order here.