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TNT celebrates new sci-fi thriller 'Snowpiercer' with 1,001 train car design campaign


Mon, May 11th 2020 07:10 pm

Join DC artists, ‘Snowpiercer’ cast & influencers in designing a custom train car to potentially be included in final collection published on WilfordIndustries.com

All aboard the Snowpiercer! In celebration of the series premiere of the highly anticipated post-apocalyptic series “Snowpiercer,” TNT is inviting fans to design one of 1,001 virtual train cars for the luxury Snowpiercer.

DC such as like Tyler Kirkham, Laura Braga and Tim Seeley have already created their own custom designed train cars, available on www.WilfordIndustries.com. As the campaign progresses, additional designs from influencers like health and wellness expert Jillian Michaels, artists Matt Crump and Michah Dowbak, as well as showrunner Graeme Manson and the cast, will be unveiled on the site. Throughout the season, it will be revealed which fan-submitted designs will hold a place in the coveted final “Snowpiercer” collection on WilfordIndustries.com.

“Snowpiercer” debuts Sunday, May 17 (9 p.m. ET/PT) on TNT. The series will be available on the TNT app, partners’ streaming platforms and on video on demand the following day.

Set more than seven years after the world has become a frozen wasteland, “Snowpiercer” centers on the remnants of humanity who inhabit a perpetually moving train, with 1,001 cars, that circles the globe.

Now, fans have the opportunity to design and share their own virtual train car to exist alongside the aquarium, the art gallery, the greenhouse, and more luxurious settings within Mr. Wilford’s fully sustainable world. Templates to create the train cars can be found on WilfordIndustries.com. Once the template is downloaded, viewers will receive instructions on how to create and upload their very own design.

“When crafting the marketing campaign for ‘Snowpiercer,’ we had plans to physically immerse the audience into the world as much as possible,” said Missy Chambless, executive vice president of marketing, TBS, TNT and truTV. “When it became clear we’d have to pivot to a digital approach, we still wanted to enable viewers to dive deeper into the wonder of the show. The 1,001 train car campaign is about extending the series into fans’ homes and bringing the audience together virtually. We’re so excited to see what fans create throughout this campaign.”


“Snowpiercer” stars Oscar winner Jennifer Connelly, Grammy and Tony Award winner Daveed Diggs, Emmy nominee Alison Wright, Mickey Sumner, Susan Park, Iddo Goldberg, Katie McGuinness, Tony Award winner and Grammy nominee Lena Hall, Annalise Basso, Sam Otto, Roberto Urbina, Sheila Vand and Jaylin Fletcher.

Based on the critically acclaimed graphic novel series and the film from Oscar winner Bong Joon Ho (“Parasite”), “Snowpiercer” joins TNT’s lineup of big, lean-forward television that gives viewers the best seat in the house for electrifying stories, dynamic characters and thrilling events. The series was already renewed for a second season.

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