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NBCUniversal launches 'The More You Know' COVID-19 PSA campaign starring Kelly Clarkson, Andy Cohen, Ted Danson & Mary Steenburgen, Savannah Guthrie


Sat, Mar 28th 2020 08:15 am

In partnership with The Ad Council, CDC, HHS & White House

Friday morning on NBC's “Today,” NBCUniversal unveiled its new “The More You Know” PSA campaign starring Kelly Clarkson, Andy Cohen, Ted Danson and Mary Steenburgen, Savannah Guthrie and others to help educate people around the country about how they can reduce their risk and prevent the spread of COVID-19. The first spots of more than a dozen in total that will be rolling out over the next few weeks are available at www.themoreyouknow.com.

The new English- and Spanish-language campaign, created in partnership with the Ad Council, Centers for Disease Control and Prevention, the U.S. Department of Health and Human Services and the White House, was shot on mobile devices and cameras available in the talent's own homes and produced remotely by NBCUniversal's in-house creative partnerships team. The combination of these celebrities sharing the CDC's critical messages focused on social distancing, mental health, parenting, and risk factors, set against the backdrop of the talent's own preventive self-isolation, highlights the importance of this information to all audiences.

Additional stars participating in the campaign include: Victoria Arlen, María Celeste Arrarás, Brie Bella and Nikki Bella, Stephen "tWitch" Boss, Gizelle Bryant, Andrés Cantor, Cris Collinsworth, Terry Crews, Kate del Castillo, José Díaz-Balart, Reza Farahan, Ben Feldman, Erika Girardi, Melissa Gorga, Zuri Hall, Bob Harper, Lester Holt, Matt Iseman, Nick Jonas, Hoda Kotb, Marcus Lemonis, Erin Lim, Mario Lopez, Jane Lynch, Rachel Maddow, Dorinda Medley, Craig Melvin, Chrissy Metz, Becky Quick, Carl Quintanilla, Retta, Kyle Richards, Al Roker, Stephanie Ruhle, Tom Schwartz and Katie Maloney-Schwartz, Savannah Sellers, Christian Slater, Chris Sullivan, Michele Tafoya, Mike Tirico, Carmen Villalobos, Melissa Villaseñor, Brian Williams and Captain Sandy Yawn.

To help share this message far and wide, many major brands and technology providers are stepping up. Comcast-NBCUniversal; Acxiom; Cadent; Canoe; Crossix; Epsilon; Experian; Facebook; Panera Bread; ShareThis; Snap Inc; The Trade Desk; T.J.Maxx, Marshalls and HomeGoods; and Vizio-Inscape have donated commercial airtime, service fees, data and/or distribution on their own platforms to run the NBCUniversal-created Ad Council PSAs.

NBCUniversal was tapped by the Ad Council to develop creative to get the CDC's message out to the American people as quickly as possible to help slow the spread of COVID-19. In partnership with the White House, CDC and HHS, NBCUniversal created a series of videos and graphics, available in both English and Spanish, to inform the public about the steps they can take to protect themselves and to inform the public how to help slow of the spread of coronavirus. The PSAs direct audiences to visit www.coronavirus.gov, a centralized resource that includes up-to-date information on the crisis. The first graphic-based content from this campaign launched on March 16.

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