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Kwak Sin Ae, Bong Joon Ho (center) with the cast and crew of Best Picture `Parasite.` (ABC photo by Eric McCandless)
Kwak Sin Ae, Bong Joon Ho (center) with the cast and crew of Best Picture "Parasite." (ABC photo by Eric McCandless)

'The Oscars' draws 23.6 million viewers to stand as season's No. 1 awards show by wide margins

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Mon, Feb 10th 2020 03:50 pm

Dominates Sunday’s social conversations

ABC’s 2020 telecast of “The Oscars” (8-11:21 p.m. ET) attracted an average audience of 23.6 million total viewers and a 5.3 rating in adults 18-49 based on Nielsen’s Live + Same Day Fast National ratings.

ABC’s 2020 “Oscars” telecast stood as TV’s most-watched entertainment special in one year – since ABC’s 2019 “Oscars” telecast on Feb. 24.

Television’s biggest awards show, ABC’s “The Oscars” stood well above other key award shows this year, towering over the 2020 Grammy Awards” by 4.9 million viewers (18.7 million) and the 2020 Golden Globe Awards by 5.3 million viewers (18.3 million).

Social Activity (Nielsen Social)

“The Oscars” dominated Sunday night’s social conversation with 20.6 million total social interactions (Twitter: 67%, Instagram: 26% and Facebook: 6%). Social activity was up 16% from 2019 across comparable metrics (Total Twitter, Facebook owned and Instagram owned).

Source: The Nielsen Company, Live + Same Day Fast National Program Ratings for Feb. 9, 2020, unless stated otherwise. Nielsen Social Content Ratings: Twitter, Facebook and Instagram total interactions based total linear interactions for Feb. 9, 2020.

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