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Image courtesy of Girl Scouts of Western New York
Image courtesy of Girl Scouts of Western New York

Girl Scouts of Western New York launches cookie season with new Girl Scout Cookie packaging


Tue, Jan 7th 2020 10:20 am

World's largest girl-led entrepreneurial program has sweet new way to celebrate girl leaders

Girl Scouts of Western New York and Girl Scouts of the USA officially launch the 2020 Girl Scout Cookie season, when Girl Scouts across the U.S. become entrepreneurs as they earn money to power their own leadership opportunities and adventures. This season, Girl Scouts is announcing a sweet new way to celebrate young female leaders: refreshed packaging reflecting the experiences cookie earnings make possible for girls.

Girl Scout Cookie lovers across Western New York are currently able to purchase their favorite cookies from a girl for $5 per box via from Jan. 11 through Feb. 8, directly at cookie booths from March 1-29, or online until March 29. For more information, visit gswny.org.

The Girl Scout Cookie Program teaches girls about entrepreneurship as they have fun learning essential skills like money management, public speaking, and decision making, which set them up for a lifetime of success. Nine in 10 Girl Scouts say the cookie program has built their entrepreneurship skills and their interest in pursuing entrepreneurship as a career path. What’s more, each and every purchase stays local to power experiences and leadership opportunities for girls in communities across the U.S.

GSUSA’s refreshed cookie packaging continues to emphasize what the cookie program is all about, and the updated images feature current Girl Scouts taking part in a diverse range of experiences available to members – from adventure-packed camping and canoeing, to exploring space science and designing robots, to taking action to improve their communities.

And with one of two lemon cookies available nationwide this year, Girl Scouts of Western New York is celebrating the Lemonades cookie, a tasty way to support young female entrepreneurs. Lemonades – sold alongside classics such as the Thin Mints, Caramel deLites and Peanut Butter Patties varieties – are savory slices of shortbread with lemon-flavored icing. The variety is offered in select council markets for as long as supplies last.

“We are committed to positioning girls for success both now and in the future through our comprehensive, year-round program experience for girls,” said Alison Wilcox, CEO of Girl Scouts of Western New York. “As the largest girl-led entrepreneurial program in the world, the Girl Scout Cookie Program provides girls with an unparalleled experience to hone their entrepreneurial skills and build a lifetime of leadership. We also welcome adult volunteers and girls to join Girl Scouts.”

Current, Girl Scout cookie sellers will also participate in a special Lemonades cookie event where they will enjoy Lemonades cookies; receive a limited edition cookie slide bracelet (while supplies last); engage in hands-on activities that teach girls how to customize their online cookie store; identify their individual cookie goal, troop goal and community service efforts for the SHARE program; and learn how to craft a video for their customers from 3-6 p.m. Wednesday, Jan. 8, at Girl Scouts of Western New York’s service centers:

Batavia Service Center, 5 Jackson St.

Buffalo Service Center, 3332 Walden Ave., Suite 106, Depew

Jamestown Service Center, 2661 Horton Road

Lockport Service Center, 5000 Cambria Road

Rochester Service Center, 1000 Elmwood Ave., Door 9

Girl Scouts at the troop level determine how they want to use the money they raise, and may also elect to use their portion of cookie earnings on Girl Scout Camp programs, travel and community service. Other than the cost of cookies, all of the proceeds stay in Western New York supporting Girl Scout programs that help girls develop leadership skills.

The Girl Scout Cookie Program runs until March 29. To learn more about supporting a girl with a purchase, girl membership or adult volunteerism, visit gswny.org or call 1-888-837-6410.

About Girl Scouts of Western New York

Girl Scouts of Western New York serves nearly 15,000 girls and over 6,000 adult volunteers across the GSWNY jurisdiction, including Cattaraugus, Chautauqua, Erie, Genesee, Livingston, Monroe, Niagara, Orleans and Wyoming counties. The council’s administrative service centers are located in Batavia, Buffalo, Jamestown, Lockport, Niagara Falls and Rochester.

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