Pegula Sports & Entertainment and Seneca Resorts & Casinos have announced an additional partnership this time involving the Buffalo Sabres franchise. Seneca Resorts & Casinos is now the exclusive sportsbook partner of the Buffalo Sabres.
Back in August, PSE and Seneca declared Seneca Resorts & Casinos as the exclusive casino partner of the Buffalo Bills. Early in October, the two partners jointly held a press conference opening the Seneca Sports Lounge inside KeyBank Center.
The timing of the exclusive sportsbook partnership comes as Seneca Resorts & Casinos is nearing completion on its sports lounges inside their three gaming properties (Seneca Niagara Resort & Casino, Seneca Buffalo Creek Casino and Seneca Allegany Resort & Casino).
“The Seneca Sports Lounge has become a popular destination for premium ticketholders at KeyBank Center this season,” said Dan Misko, Pegula Sports & Entertainment’s senior vice president of business development. “We look forward to the opening of the sports lounges at Seneca’s three properties, which will create another attraction for Bills and Sabres fans. We’re proud to continue to work together with Seneca Resorts and Casinos, the official sportsbook partner of the Buffalo Sabres.”
“We are so excited to further expand our partnership with Pegula Sports & Entertainment by becoming the exclusive sportsbook partner of the Buffalo Sabres,” said Melissa Free, Seneca Gaming Corp.’s senior vice president of marketing. “Sportsbook will bring so much more excitement to the fans and Seneca Resorts & Casinos is thrilled to be in the epicenter of all that energy.”
Once the sports lounges are open, all sports fans will be able to bet on professional football, hockey, basketball, soccer and more with real time odds boards and betting kiosks available at all Seneca Resorts & Casinos location. More information is available by calling 1-877-8-SENECA (1-877-873-6322) or visiting www.SenecaCasinos.com.
Pegula Sports & Entertainment streamlines key business areas across all Pegula family-owned sports and entertainment properties, including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, Rochester Knighthawks, Harborcenter, Black River Entertainment, ADPRO Sports, PicSix Creative agency and numerous hospitality properties. PSE aims to be a leader in the sports and entertainment industry by bringing together the individual resources, capabilities and talents of each of its entities to create a cohesive and sustainable brand that together represents the Pegula family’s interest.