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Tenth Avenue North Releases unique choose-your-own-journey music video for 'No Shame'

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Mon, Nov 11th 2019 09:30 am

On Friday, Tenth Avenue North debuted a unique music video for the song, "No Shame," which is the title track from their most recent album released in August. Filmed in four different locations, the "Choose Your Journey" video allows the individual viewer to decide their own journey with multiple options and endings. Join Tenth Avenue North as you scooter around Nashville, smell the flowers, perform on stage or party on the bus – it is up to the viewer to choose their journey. 

“Every emotion we feel begins as a gift," said Mike Donehey of Tenth Avenue North. "Even what can be perceived as negative emotions are really powerful signposts to our hearts that we have the freedom to move one way or the other. They invite us to make a choice. Will we move toward health or unhealthy? Will we choose isolation or ask for help and community? In this delightful romp, we play out that philosophy in a first-of-its-kind music video. We are ecstatic to extend the invitation to you, to listen to your heart, and choose your own journey with us. No shame.“

The band's sixth LP, “No Shame,” received much acclaim as the band explored feeling more free than ever before – and revealed the personalities of the band members that lie just beneath the serious subjects they sing about. They are also wrapping up their fall headlining tour, starting today.

Since their acclaimed national debut, “Over and Underneath,” Tenth Avenue North’s career has been built one hit song at a time thanks to radio favorites such as “Love Is Here,” “Hold My Heart,” “By Your Side,” “You Are More” and “Worn,” among others. The band has garnered multiple Dove Awards and has gone on to amass more than 1.7 million in total consumption. “No Shame” is the follow-up to 2016’s “Followers,” which birthed two hits: “I Have This Hope” and the multi-week No. 1 smash “Control (Somehow You Want Me).”

Tenth Avenue North is Donehey (lead vocals, guitar), Jeff Owen (guitar, vocals) and Ruben Juarez (bass, vocals).

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