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To cap off the summer, Grammy-nominated music powerhouses Steve Aoki and the Backstreet Boys teamed up for the first time ever to release their new single “Let It Be Me.” They also released a heartfelt visual to accompany the track.
The video, different than anything the two have done before, depicts the narrative of defying the odds against an arduous love. While making the heavy yet relatable truths of those featured the primary focus, the visual transitions effortlessly throughout giving us that Backstreet Boys x Aoki pop smash fix.
The combination of the charismatic music video alongside the very real and serious human interest accounts provides an unforeseen sweetener for the tender-hearted, with narratives that resonate universally. Fans see the story of Micah, whose wife beat brain cancer; Ella who was disowned by her family for being transgender; Ryan, who was born deaf, and Britany, whose mother rejected her for her sexuality. Each of these stories share one common thread that they have lived through these hardships for the ones they love.
Aoki, the two-time Grammy-nominated producer/DJ is one of today’s most successful American cross-genre artists, collectively counting 2.6 billion music streams on Spotify, with an additional 355 million music streams on YouTube. As the founder of the trendsetting record label, events/lifestyle company, and apparel line Dim Mak Records, which he founded in 1996, Aoki has helped launch the careers of global acts such as The Chainsmokers, Bloc Party, The Bloody Beetroots, The Gossip, and The Kills, among others.
For 26 years the Backstreet Boys, one of the most successful groups in music history, has delivered the finest pop music one has to offer, making them one of pop’s most influential performers. With countless No. 1s, record-setting tours, numerous awards and worldwide sales in excess of 130 million, BSB has been recognized as the best-selling boy band in history. BSB is currently on a sold-out world tour – the group’s biggest arena tour in 18 years – to support their Top 200 album “DNA,” which features the Grammy-nominated single “Don’t Go Breaking My Heart.”