NBCUniversal is celebrating one year until the 2020 Tokyo Olympics today by utilizing its portfolio of assets to connect Olympic fans with the Games, the host city and the athletes they love to cheer. The celebration will continue tomorrow, as well, with the Tokyo opening ceremony set for July 24, 2020.
From sport demonstrations and athlete visits on “Today” to a company-wide promotional roadblock to interviews with NBC Olympics primetime host Mike Tirico live from Tokyo, NBCU will leverage its abundant and diverse platforms to build excitement for the 2020 Olympic Games with a host of promotional and editorial initiatives.
In cooperation with the U.S. Olympic & Paralympic Committee, 15 world-class Olympic athletes and hopefuls – including Shaun White, Ali Krieger and David Boudia – will celebrate the occasion in New York and Los Angeles, and appear across numerous NBCU platforms and shows.
NBCUniversal owns the exclusive media rights to the Olympic Games in the U.S. through 2032.