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Special Olympics New York, The Perfect Granola announce partnership to promote athlete health

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Wed, Jan 30th 2019 02:55 pm

Local entrepreneur Michele Liddle named as first Special Olympics New York ‘Athlete Health Champion’

Special Olympics New York President and CEO Stacey Hengsterman and The Perfect Granola Founder Michele Liddle today announced a partnership to promote athlete health in the Greater Rochester area.

As part of its official sponsorship for the Special Olympics New York Winter Games, which will be held in Rochester on Feb. 22-23, the company will provide 2,000 of its signature gluten-free granola bars to athletes. The bars will be handed out as athletes finish their competitions – encouragement to refuel after burning their energy on the ski slopes, skating rinks or floor hockey courts.

“When Michele and I got to talking about her sponsorship of Winter Games, we quickly agreed that there was so much more we could do together to promote health and wellness among our athletes in Rochester,” Hengsterman said. “As Special Olympics New York’s first official ‘Athlete Health Champion,’ Michele will be exploring new and innovative ways to help our athletes lead healthier lives not only during this major competition, but year-round. We are grateful to have fans like Michele who know, like we do, that it’s harder to compete if you’re not healthy.”

“We are so excited to form a long-term partnership with Special Olympics New York as an ‘Athlete Health Champion,’ ” Liddle said. “Eating well is so important for overall health and wellness. We look forward to supporting the Winter Games and developing new programs throughout the year (as) we support this wonderful organization.”

The Perfect Granola began in Liddle’s family kitchen as a way to feed the hungry, preparing food that could be given away to help those in need while also empowering the underserved. Today, The Perfect Granola gives thousands of pounds of food and support to hundreds of organizations. To learn more, visit www.theperfectgranola.com.

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