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Buffalo Sabres owner/President Kim Pegula announced Brent Rossi was named chief administrative officer for the Buffalo Sabres. Rossi will also continue in his role as executive vice president of marketing and brand strategy for Pegula Sports and Entertainment.
Rossi, who oversees the day-to-day and long-term marketing and brand objectives for all Pegula Sports and Entertainment entities, will now oversee all daily administrative activities for the Sabres. Rossi’s current responsibilities include overall brand direction and growth, the development of marketing strategies and plans, social media, data and analytics, media buying and content creation, as well as ticket sales, and customer and marketing research.