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Multi-Platinum entertainer Kane Brown breaks US record on Apple Music for largest debut of country album with 2.5 million streams in first 24 hours

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Mon, Nov 12th 2018 05:25 pm
Kane Brown (Photo by Joseph Llanes, provided by BB Gun Press)
Kane Brown (Photo by Joseph Llanes, provided by BB Gun Press)
With more than 2.5 million streams, Kane Brown's "Experiment" has set a brand-new U.S. record on Apple Music for the largest debut of a country album in the first 24 hours of release. Brown's anticipated new album released Friday and has already spurred media praise from the likes of Rolling Stone, The Tennessean, TIME Magazine and Sounds Like Nashville.
No stranger to Apple Music, Brown's 2016 breakout single, "Used to Love You Sober," was heavily featured on playlists throughout the service, and he was the very first country artist to be played around the world on Apple Music's Beats 1. He is also a frequent staple on Apple Music's top country playlists, including "Country Wide" and "The A-List: Country," while his "Essentials Playlists" continues to grow in popularity.
On Nov. 1, a week ahead of the album release of "Experiment," Apple Music hosted an exclusive, one-night-only performance for Brown fans at 12th and Porter in Nashville, where he premiered new music from "Experiment," and invited fans into his world with and advance screening of "Apple Music Presents: Kane Brown - Experiment."  There, he opens up about his humble and difficult beginnings, his ongoing battle with the "fame monster," and how it feels to find both success and passion in the same place: music.
A three-time American Music Awards winner, Brown will appear on "The Voice" Tuesday on NBC and "Jimmy Kimmel Live!" on the outdoor stage Wednesday, following the CMA Awards broadcast on ABC. Next week, he will appear on "Macy's Thanksgiving Day Parade" on Thursday on NBC.
"Experiment" is the follow-up to Brown's multi-week, chart-topping, Platinum-certified RCA Nashville/Zone 4 eponymous debut album. It is produced by multiple-award winner Dann Huff and features 12 tracks, 11 of which the country star co-wrote, including the Top 5 Gold-certified "Lose It."
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