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NBC's Chiefs-Patriots thriller registers 5th consecutive 'Sunday Night Football' viewership increase over 2017

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Tue, Oct 16th 2018 07:45 pm
Leads 5% season-to-date audience growth
The New England Patriots' down-to-the-wire 43-40 victory over the Kansas City Chiefs on "Sunday Night Football," which featured a quarterback duel between Tom Brady and Patrick Mahomes, and seven scoring plays in the final 16 minutes, averaged a total audience delivery (TAD) of 21.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms - up 32 percent from last year's Week 6 game (16.3 million) - marking the fifth consecutive "SNF" game with a viewership increase vs. 2017, according to official national live + same day data released by Nielsen, and digital data from Adobe Analytics.
For the season, "SNF" is averaging a TAD of 20.2 million viewers - up 5 percent from last year (19.3 million), and the highest figure through Week 6 since "SNF's" record 2015 season.
The Chiefs-Patriots game - which tied for the highest-scoring in "SNF" history (83 points) - delivered NBC's highest peak viewership of the season, as the final quarter hour (11:15-11:29 p.m. ET) registered 23.7 million viewers.
With an average of 21.1 million NBC TV viewers, Kansas City-New England topped by 37 percent the combined Sunday primetime viewership on the other broadcast networks (15.4 million on ABC, CBS and FOX).
"Football Night in America," the most-watched weekly studio show in sports, averaged 8.4 million viewers on Sunday night, an advantage of 38 percent over Game 2 of the ALCS (Astros-Red Sox, TBS) from 7:30-8:15 p.m., and up 10 percent vs. last year. It was also the best Week 6 delivery for "FNIA" in six years (8.9 million in 2012). For the season, "FNIA" is averaging 7.3 million viewers - up 8 percent from the comparable 7:30-8:15 p.m. time window through last year at this point.
The average minute audience (AMA) for the live stream via NBC Sports Digital and NFL Digital platforms was 434,000 viewers - NBC Sports Digital's best-ever for an authenticated regular-season Sunday night game and more than tripling last year's Week 6 game (136,000 for Giants-Broncos). Fans consumed 84.7 million live streaming minutes across 2 million unique devices, up 187 percent and 289 percent, respectively, from last year's Week 6 game.
For the season, NBC Sports Digital's AMA of 379,000 viewers is up 74 percent from last year through Week 6 (218,000).
Sunday's game (8:23 p.m.-11:29 p.m.) registered a national TV household rating of 12.3/22.

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