Featured News - Current News - Archived News - News Categories

PSE announces naming rights partners for New Era Field clubs


Tue, Jun 19th 2018 10:40 am
Dunn Tire Club, Pepsi Club, Toyota Club to provide premium experience for fans in sideline clubs
When the Buffalo Bills begin the 2018 schedule with the Aug. 9 preseason opener, club seat members will have an amplified experience at New Era Field. Pegula Sports and Entertainment on Tuesday announced new amenities in the newly named Dunn Tire Club, Pepsi Club and Toyota Club. All three of the 200-level sideline clubs have undergone extensive renovations that will modernize the premium fan experience.
Company officials used a scratch concept to develop designs that create a unique space for all club seat members. The centralized bars that were previously in the middle of the clubs have been completely removed and are now located on the clubs' perimeter. The entire space has been opened up to improve traffic flow for fans, and has created several new gathering spaces throughout with a variety of seating options. Video walls have also been moved to a centralized location, where fans will be able to keep an eye on the action.
"Aside from winning games, improving the fan experience is our biggest objective," said Bruce Popko, Pegula Sports and Entertainment's chief operating officer. "We are extremely appreciative of the commitment that our fans make to the Buffalo Bills. When they come to New Era Field, we are committed to making their experience the best it can possibly be. This offseason, we placed a major focus on our club areas and believe that their new premium amenities will help maximize enjoyment on gameday."
The Dunn Tire Club (sections 229-232) and Pepsi Club (sections 206-216) will each feature a Jim Beam Bourbon Bar, serving a variety of beer, wine and premium spirits with a focus on Jim Beam options. The Toyota Club (sections 235-238) also features full-service bars with premium spirits and craft beer selections. All three clubs now provide upgraded, premium concessions options featuring many of New Era Field's fan favorite items, such as LaNova Pizza. New this season, Lloyd burritos and nachos will be served in the Pepsi Club and Toyota Club, along with select locations in the 100 and 300 level concourses.
All Buffalo Bills Club Seat Members receive:
  • Savings off individual game prices
  • Club seat member gifts and giveaways
  • Access to on-field passes
  • A dedicated account representative
  • Exclusive season ticket member events
  • A rebate on their Bills Bucks Card
  • 25 percent off in-store purchases at the Bills Store ($50 minimum purchase with certain restrictions)
  • Season ticket member presales to events at New Era Field
  • Opportunity to improve their seats through the seat relocation process
  • Access to "Brunch with the Bills"
  • Playoff ticket priority and preferred Wild Card pricing with the "Pay As We Play" plan
  • Discounted season-long parking pass
The M&T Club and Goal Line Club have also undergone major renovation projects with new lighting and seating, along with enhanced concessions options and improved technology.
For complete information and an inside look at the New Era Field club renovations, CLICK HERE.

Hometown News

View All News