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'Marvel's Cloak & Dagger' is Freeform's top digital debut in network's history


Wed, Jun 13th 2018 12:25 pm
Amasses 7.3 million views across linear & digital platforms; Thursday's No. 1 most-social scripted series
The debut of "Marvel's Cloak & Dagger" (June 7, 8-9:03 p.m. EDT) ranked as Freeform's biggest series launch in over two years in total viewers (1.64 million). In fact, the series' opener stood as Freeform's most-watched drama telecast on any night since the series finale of "Pretty Little Liars" in June 2017.
In the first three days after its launch, "Marvel's Cloak & Dagger" stood as the best-ever digital debut in Freeform history (716,000 starts) and generated 7.3 million views across linear and digital platforms. The series was Thursday's No. 1 most-social scripted series with 112,000 engagements across Twitter, Instagram, Facebook and Tumblr.
Competitively, "Cloak & Dagger" opened as Thursday's No. 1 cable program among teens 12-17 (151,000/0.62 rating), the No. 1 scripted series on cable among women 18-49 (439,000/0.68 rating) and as the No. 1 original scripted cable series among women 18-34 (165,000/0.47 rating), adults 18-49 (737,000/0.57 rating), adults 18-34 (261,000/0.38 rating), persons 12-34 (412,000/0.44 rating) and females 12-34 (249,000/0.53 rating).
After three days of TV playback, "Marvel's Cloak & Dagger" jumped by 78 percent in total viewers over its L+SD average (920,000 to 1.64 million in L+3) to post the largest-ever L+3 lift of any Freeform debut.

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