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Half of all US television households have watched PyeongChang Olympics on networks of NBCUniversal, with 110 million TV viewers tuning in


Wed, Feb 14th 2018 09:50 am
NBC posts most dominant Monday night in Sept.-May TV season by any broadcast net since '98 Academy Awards, featuring 'Titanic' as Best Picture
NBC/NBCSN viewership peaked at nearly 27 million viewers during Chloe Kim's final run as she won halfpipe gold medal
Half of U.S. television homes and more than one-third of the country's population have watched the PyeongChang Olympics on the television networks of NBCUniversal, according to fast cume data provided by Nielsen. Through Sunday, 109.6 million viewers (in 59 million homes) have watched the Winter Games on NBCUniversal networks NBC, NBCSN, CNBC and USA (does not include digital).
Monday night's primetime coverage posted a total audience delivery (TAD) average of 22.3 million viewers, according to live plus same day fast national data released Tuesday by Nielsen, and digital data from Adobe Analytics. (Nielsen "out of home" viewership will be available this week.)
Viewership Dominance
With an NBC-only average of 20.9 million viewers from 8-11 p.m. ET, NBC topped by 87 percent the combined primetime viewership of ABC, CBS and FOX (11.2 million viewers) - marking the most-dominant Monday night in the September-May TV season by any broadcast network since the 1998 Academy Awards, which featured "Titanic" as Best Picture.
Monday night's coverage was highlighted by 17-year-old American Chloe Kim's halfpipe gold medal, with viewership on NBC/NBCSN peaking at 26.9 million viewers from 9:15-9:30 p.m., as she made her final run.
NBC Sports Digital Trending Up on Unique Devices
Six days into the PyeongChang Olympics, NBC Sports Digital's presentation has been accessed by 6.6 million unique devices - pacing ahead of the 2016 Rio Olympics (6.0 million through the comparable date) and more than tripling the 2014 Sochi Olympics (1.8 million at this point). NBC Sports Digital delivered an average minute audience of 283,000 for Monday night's primetime coverage. 
•For the third consecutive night, the total audience delivery provided a double-digit lift (10 percent) over the NBC broadcast viewership. NBC Olympics' TAD measures broader consumption by calculating average minute viewing across broadcast, cable and digital.
•NBC's PyeongChang Olympics full broadcast Monday night (8-11:24 p.m.) averaged 20.3 million viewers and posted an 11.5/21 household rating. Viewership includes the West Coast primetime encore.

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