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NBC's Super Bowl LII posts total audience delivery average of 106 million viewers


Mon, Feb 5th 2018 08:55 pm
NBC's Eagles-Patriots Super Bowl LII telecast ranks as Top 10 show in US TV history
NBC's TV audience tops prior Eagles-Patriots Super Bowl by 20%
Super Bowl LII on NBC, featuring the Philadelphia Eagles winning their first Super Bowl with a 41-33 victory over the New England Patriots, posted a total audience delivery of 106 million viewers, across all platforms - NBC, NBCSports.com, the NBC Sports app, NBC.com "TV Everywhere," Universo, En Vivo app, NFL.com, NFL Mobile from Verizon, the Yahoo Sports app and go90 - according to Fast National data released Monday by The Nielsen Company, and digital data from Adobe Analytics.
The numbers do not include out of home viewers, which will not be available until Thursday from Nielsen.  OOH will increase the audience measured by several million people.
The game (6:31-10:25 p.m. ET) averaged 103.4 million viewers on NBC, which ranks as a Top 10 show in U.S. TV history, and will be by far the most-watched show of the year, more than doubling viewership for the AFC Championship Game (44.1 million on Jan. 21), which will likely end 2018 as the No. 2 program.
Viewership peaked at 112.3 million from 10-10:15 p.m., during the fourth quarter.
"With an all-time Top 10 audience, the Super Bowl once again proved that it's the most dominant and consistent property on television," said Mark Lazarus, chairman, NBC broadcasting and sports. "Super Bowl LII delivered for all of our partners, and provided us with the unique opportunity to give America a look ahead at the Olympic Winter Games, which begin live on NBC this Thursday night."
Viewership for Sunday night's game marked a 20 percent increase from the prior Super Bowl between these two teams, a three-point Patriots' victory in January 2005 (86.1 million viewers for Super Bowl XXXIX). Super Bowl LII on NBC delivered a household rating of 43.1 with a 68 share - up 5 percent from the prior Eagles-Patriots Super Bowl (41.1/62)
1. 114.4 Million - Super Bowl XLIX, NBC (February 2015)
2. 112.2 Million - Super Bowl XLVIII, FOX (February 2014)
3. 111.9 Million - Super Bowl 50, CBS (February 2016)
4. 111.3 Million - Super Bowl XLVI, NBC (February 2012)
5. 111.3 Million - Super Bowl LI, FOX (February 2017)
6. 111.0 Million - Super Bowl XLV, FOX (February 2011)
7. 108.7 Million - Super Bowl XLVII, CBS (February 2013)
8. 106.5 Million - Super Bowl XLIV, CBS (February 2010)
9. 106.0 Million - M.A.S.H. Finale, CBS (February 1983)
10. 103.4 Million - Super Bowl LII, NBC (Sunday night's game)
*For Super Bowls, includes only full game telecasts
6:31-7, 89.4 million
7-7:30, 98.5 million
7:30-8, 102.7 million
8-8:30, 106.4 million
8:30-9, 106.4 million
9-9:30, 106.5 million
9:30-10, 108.5 million
10-10:25, 109.2 million
NBC Pregame & Postgame Shows Up From Last Year
•From 6-6:31 p.m. ET, NBC's "Super Bowl LII Pre-Game Show" averaged 64.3 million viewers, a 5 percent increase from the similar time period last year (61.3 million viewers).
•The NBC "Super Bowl LII Post-Game Show" (10:25-10:45 p.m.) averaged 73.5 million viewers - the best viewership for a Super Bowl postgame since 2014, and up 20 percent from last year (61.1 million viewers).
Super Bowl LII Most Streamed Super Bowl Ever
Super Bowl LII is the most live-streamed Super Bowl ever, delivering an average minute audience (AMA) of 2.02 million viewers via the NBC Sports app, NBCSports.com, NBC.com "TV Everywhere," En Vivo app, NFL.com, NFL Mobile from Verizon, the Yahoo Sports app and go90. Sunday night's record-setting live stream peaked at 3.1 million concurrent streams.
NBC Sports Digital's live stream of Super Bowl LII, powered by Playmaker Media, ranks as its most streamed single game ever. Fans consumed 633.7 million live streaming minutes of Super Bowl Sunday coverage across 6.1 million unique devices, up 185 percent and 112 percent, respectively, from NBC's last Super Bowl live stream in February 2015. With 592.1 million minutes, (excluding the postgame NBC Sports stream of "This is Us"), this is also the largest total minutes on record for a Super Bowl. The in-game average minute audience of 2.02 million is up 152 percent from NBC's last Super Bowl live stream in February 2015 (800,000 AMA).
"We are excited by the record-breaking consumption as well as the quality of the streams we delivered to football fans," said Rick Cordella, EVP and general manager, digital media, NBC Sports Group. "We believe this is the largest domestic streaming sports event in history."
Beginning this Wednesday night at 11 p.m., NBC Olympics will live stream 1,800 hours of the XXIII Olympic Winter Games from PyeongChang, South Korea, a record for a Winter Olympics. PyeongChang will be the first Winter Games to offer live streaming of the NBC broadcast network, including primetime and primetime-plus programming.
Other highlights:
Halftime Show Featuring Justin Timberlake: The "Pepsi Super Bowl LII Halftime Show" featuring Justin Timberlake, during the 8:15-8:30 p.m. quarter hour, was watched by an average of 106.6 million viewers.
"This Is Us" & "Tonight Show" Deliver Dominant Numbers: NBC's post-Super Bowl telecast of "This is Us" scored as the network's most-watched scripted show in more than 13 years, since "ER" on the night of the "Friends" finale. It also ranked as the most-watched drama on any network in 10 years, since the 2008 post-Super Bowl episode of "House."
With an average 27.0 million viewers, it's the most-watched post-Super Bowl telecast in six years, since "The Voice" in 2012.
"This Is Us" surged 9.4 million persons, or 53 percent, above last year's post-Super Bowl drama telecast in total viewers (27.0 million vs. 17.6 million Fox's premiere of "24: Legacy") and 52 percent in adults 18-49 (with a 9.3 rating vs. a 6.1).
And at 12:24 a.m., a special post-Super Bowl edition of "The Tonight Show Starring Jimmy Fallon" delivered 8.4 million viewers, a gain of 5.8 million persons versus the show's season average, making this Fallon's fourth-most-watched "Tonight Show" ever.
Universo Super Bowl Viewership Up 48% From 2015: Universo, the fastest growing Hispanic entertainment cable network, averaged 543,000 viewers for Super Bowl LII - marking a 48 percent increase from the network's prior Super Bowl telecast (368,000 viewers for Super Bowl XLIX in February 2015). In addition, Super Bowl LII is Universo's most-viewed program outside of soccer in the channel's history.
Boston, Philadelphia & Twin Cities Local Ratings Notes:
•The Eagles' 56.2/81 rating in Philadelphia ranks as the market's best for a Super Bowl.
•The 55.9/81 in Boston ranks fourth among 10 Patriots' Super Bowl appearances.
•Hosted by U.S. Bank Stadium in Minneapolis, the local rating for Super Bowl LII in the Twin Cities was a 54.9/82 - besting by 14 percent the 48.0/70 rating for the area's prior Super Bowl (Super Bowl XXVI in January 1992).
1. Buffalo, 56.4/78
2. Philadelphia, 56.2/81
3. Boston, 55.9/81
4. Minneapolis-St. Paul, 54.9/82
4. Pittsburgh, 54.9/73
6. Norfolk, 53.9/73
7. New Orleans, 53.0/72
8. Providence, 52.5/77
9. Milwaukee, 52.3/73
10. Seattle, 52.2/79
10. Kansas City, 52.2/73

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