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Super Bowl LII on NBC. (Logo property of NBCUniversal)
Super Bowl LII on NBC. (Logo property of NBCUniversal)

Buffalo is top market for Super Bowl LII


Mon, Feb 5th 2018 10:55 am
NBC posts 47.4/70 overnight rating for Eagles-Patriots Super Bowl LII thriller; rating peaked at 52.2/74 in fourth quarter
Super Bowl LII, which featured the Philadelphia Eagles winning their first Super Bowl with a thrilling 41-33 victory over the defending champion New England Patriots, delivered a 47.4/70 overnight rating/share on NBC (not including digital), according to data released Monday by The Nielsen Company. 
The high-scoring game, highlighted by the most yards in any game in NFL history, peaked with a 52.2/74 overnight rating in the fourth quarter (10-10:15 p.m. ET).
NBC's 47.4/70 for Super Bowl LII is expected to rank as the No. 1 show of the year, far outdistancing any other program on television, and producing the only overnight rating above a 28 since last year's Super Bowl (27.3/50 for AFC Championship Game on Jan. 21).
The Super Bowl's 47.4/70 overnight on NBC tops by 143 percent the average overnight rating for this year's NFL Playoffs (19.5/36 for 10 games) - marking the greatest margin ever for a Super Bowl over that season's playoffs (prior best: NBC's Super Bowl XLIX in 2015 with a 128 percent advantage).
Sunday night's 47.4/70 is 9 percent higher than the overnight for the prior Eagles-Patriots Super Bowl, a 3-point New England victory in February 2005 (43.4/63 on FOX).
The Super Bowl LII overnight ranks ninth among all Super Bowls and is the third-best in the 19 Super Bowls NBC has televised.
The halftime performance by Justin Timberlake (8:15-8:30 p.m.) delivered a 48.1/70 overnight.
The Eagles' 56.2/81 rating in Philadelphia ranks as the market's best for a Super Bowl.
The 55.9/81 in Boston ranks fourth among 10 Patriots' Super Bowl appearances.
Hosted by U.S. Bank Stadium in Minneapolis, the local rating for Super Bowl LII in the Twin Cities was a 54.9/82 - besting by 14 percent the 48.0/70 rating for the area's prior Super Bowl (Super Bowl XXVI in January 1992).
Second Half of Super Bowl LII Outrates First Half by 8%
The second half of Super Bowl LII (8:30-10:30 p.m.) posted a 49.3/71, topping by 8 percent the rating for the first half (45.5/69 from 6:30-8:30 p.m.).
Top 10 metered markets for Super Bowl LII:
1. Buffalo, 56.4/78
2. Philadelphia, 56.2/81
3. Boston, 55.9/81
4. Minneapolis-St. Paul, 54.9/82
4. Pittsburgh, 54.9/73
6. Norfolk, 53.9/73
7. New Orleans, 53.0/72
8. Providence, 52.5/77
9. Milwaukee, 52.3/73
10. Seattle, 52.2/79
10. Kansas City, 52.2/73
Fast national ratings and Total Audience Delivery for Super Bowl LII will be issued late Monday afternoon.
NOTE: Fast Affiliate metrics issued at 11 a.m. ET will not be accurate as they do not include viewers in Mountain and Pacific Time zones watching NBC's coverage,
*Overnight ratings measure the top 56 U.S. metered markets.

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