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NBC Olympics to present 94 hours of Paralympic television coverage in March


Mon, Jan 29th 2018 02:30 pm
Nearly doubling Sochi
Coverage begins on NBCSN with opening ceremony on Friday, March 9
NBC Olympics will present unprecedented coverage of the Paralympic Winter Games PyeongChang 2018 this March, including 94 hours on television, which nearly doubles coverage of Sochi 2014. In all, NBC Olympics will present more than 250 hours of coverage across NBC, NBCSN, Olympic Channel: Home of Team USA, NBCSports.com, and the NBC Sports app, beginning with the opening ceremony on Friday, March 9.
NBC Olympics' coverage will include all six Paralympic winter sports - alpine skiing, snowboarding, sled hockey, wheelchair curling, cross-country skiing and biathlon - spread across 10 days. The 250 hours of coverage includes 94 hours on television, which is NBC Olympics' most ever for a Paralympic Winter Games, nearly doubling Sochi 2014 (50 hours). The 156 hours of streaming coverage will be available via NBCSports.com and the NBC Sports app for desktops, mobile devices, tablets and connected TVs. (Note: OlympicChannel.com and the Olympic Channel app will also stream the Paralympic content that is televised on Olympic Channel: Home of Team USA).
"There is arguably no event in the world more inspiring than the Paralympics, and it's our privilege to tell the captivating stories of these world-class athletes," said Gary Zenkel, president, NBC Olympics. "Without question, our increase in coverage - nearly double the hours televised in Sochi - would not be possible without the support of Toyota, which has brought to the Paralympics an unprecedented enthusiasm for the event, the athletes, and the mission."
NBC Olympics named Toyota the presenting sponsor of its 2018 Paralympic Winter Games coverage. This marks the first time NBC Olympics' coverage of the Paralympics will have a presenting sponsor. Toyota will also be the exclusive auto advertiser of NBC Olympics' coverage of the Paralympic Winter Games across the linear and digital networks of NBCUniversal. In addition, Toyota branding will be included within NBC Olympics' extensive linear, digital and social media promotional campaigns.
"It is fantastic news for sports fans that NBC, with the support of Toyota, will be showcasing 94 hours of television coverage from the PyeongChang 2018 Paralympic Winter Games, the most comprehensive U.S. coverage to date for a Paralympics," said Andrew Parsons, president, International Paralympics Committee. "The amount of TV coverage has almost doubled since Sochi 2014, underlining the growing appeal and interest in Para sports, especially with the L.A. 2028 Paralympic Games on the horizon."
More programming details will be announced closer to the start of the Paralympics.
The 2018 Paralympic Winter Games will take place March 9-18 in PyeongChang, South Korea, with nearly 700 of the world's finest Paralympic winter athletes competing for glory in 80 events across six different sports on snow and ice. Team USA will compete in each of the sports contested in PyeongChang with an estimated team of 70-plus athletes.

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