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'Fearless Family Zone' presented by BlueCross BlueShield of Western New York open at KeyBank Center


Mon, Oct 9th 2017 11:20 am
Fans can enjoy interactive fun, including Sabretooth Combine, special player cards, giveaway items
"The Fearless Family Zone" presented by BlueCross BlueShield of Western New York is now open at KeyBank Center. The interactive area, located on the east side of the 100 level pavilion, will give fans an opportunity to engage in family-friendly fun and receive special collectable items throughout the season.
"The Sabres game presentation team worked extremely hard with our partners at BlueCross BlueShield to develop an interactive experience that will make our games extra special for young families," said Erica Muhleman, Pegula Sports and Entertainment's executive vice president of business development. "BlueCross BlueShield has done a tremendous job of creating a way for fans of all ages to further connect with their favorite hockey team and make Sabres games even more memorable at KeyBank Center."
When fans reach the top of the escalators on the east side of the KeyBank Center pavilion, they will be greeted by a large video screen above "The Fearless Family Zone's" interactive attractions. Fans will have the opportunity to create their own customized player card, which can be printed or shared digitally with family and friends.
Young fans who want to test their athletic measurements can visit the Sabretooth Combine area to see how they stack up against Tooth in height, wingspan and vertical leap. "The Fearless Family Zone" will also feature special giveaway items for fans of all ages throughout the season.
"We value our partnership with the Sabres and have worked with them to create an enhanced fan experience," said Julie R. Snyder, vice president, corporate relations, BlueCross BlueShield of Western New York. " 'The Fearless Family Zone' will add to the excitement on the ice with fun and unique activities for fans of all ages. We are proud to be the 'Official Health Plan' of the Sabres and look forward to the start of the season!"

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