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The Space Between: Creative training & ideation workspace opens in Lockport

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Thu, Sep 21st 2017 05:20 pm
The Space Between will focus on solving internal corporate challenges through team building, creative problem-solving, strategic planning, guided brainstorming
The Space Between (theSpaceBetween.center), a training and problem-solving workspace, opened Thursday in a historic three-building complex on the Erie Canal in Lockport. Designed to help companies improve their processes and teamwork, The Space Between offers a wide range of guided services, as well as the ability to rent space for offsite meetings or training sessions.
The Space Between is an affiliate of J. Fitzgerald Group, a full-service integrated marketing communications and advertising agency serving local, national and international clients.
"We've operated an advertising agency at the same site for 16 years, and the one thing we've always heard from clients is that they needed help solving internal company issues to improve their teams and marketing efforts," said Jack Martin, president of JFG and partner in The Space Between. "We've conducted focus groups, brainstorming sessions and company meetings around the world via the agency, but now we're giving companies everywhere a chance to bring their teams to our space for intensive workshops so they can better attack and solve issues."
Some of the services offered at The Space Between include:
  • Guided brainstorming sessions
  • Creative problem-solving
  • Business and product naming sessions
  • Team building
  • Strategic planning assistance
  • Focus groups
  • Marketing strategy development
  • Meeting space rental
The Space Between has teamed up with creative problem-solving professionals, business and life coaches and team-building experts to help guide the sessions. In addition, JFG boasts professionals with experience leading marketing planning sessions, search engine optimization, public relations, brainstorming and focus group facilitation.
The only facility of its kind in Western New York, The Space Between has two large meeting rooms that can accommodate a total of 70 people. The rooms can be rented individually or together for half- or full-day sessions. Companies can also rent two boardrooms and another meeting space for smaller groups. There are also three add-on spaces - including a game room, an in-house pub and a deck and patio overlooking the 200-year-old Erie Canal.
In addition to the learning sessions, the center will offer complete after-hours packages, so teams can visit Niagara Falls, take boat tours, wine tours, and complete zip line and ropes courses.
"We know that the secret to a great work session is to also build in some downtime and fun - and we want to encourage companies to explore the beauty of Western New York and Niagara County," Martin said. "Everyone has heard of Niagara Falls, but there's so much more to explore throughout the region. When a company books a session and an add-on retreat package, they will come away with a fresh perspective that will help them grow as a team and have great tools to improve productivity and problem solving."
The Space Between is located at 12-16 West Main St. For more information, call 716-433-7688, ext. 104, or visit http://www.theSpaceBetween.center.

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