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Countdown to 'Force Friday II' begins, as 'Star Wars' augments reality around globe


Wed, Aug 30th 2017 10:45 pm
Sydney Harbor, Eiffel Tower, Golden Gate Bridge, Grand Canyon, Copacabana Beach, Hollywood Sign, Central Park get makeover to kick off 'Force Friday II'
Fans gear up to 'Find the Force' in global augmented reality treasure hunt to celebrate launch of new product line for 'Star Wars: The Last Jedi'
Disney and Lucasfilm have kicked off the countdown to "Force Friday II," the global event celebrating the launch of the products from "Star Wars: The Last Jedi," with an AR surprise for "Star Wars" fans around the world.
Fans within a mile of 20 global landmarks simply open the "Star Wars" app, select "Find the Force," and point their phone to the sky to see a short augmented reality scene unfold. The 10-second animation shows a Star Destroyer loom over key landmarks as two TIE Fighters shoot past into the distance. 
 "This 'Force Friday II' weekend, we're inviting fans and families to join the Resistance and help 'Find the Force' in our global augmented reality treasure hunt taking place across more than 20,000 retail locations. We're kicking the event off with an extra AR surprise for anyone near 20 of the world's most iconic destinations. Just open the 'Star Wars' app - and look up!" said Paul Southern, senior vice president, global licensing, at Lucasfilm.
Fans with the "Star Wars" app near one of the 20 landmarks can take pictures of the AR scene and join the social conversation using #FindtheForce and #ForceFriday. Others can check out videos and photos of the scenes at www.starwars.com.
James Burns from Jedi News, one of a group of "Star Wars" superfans given an early look at the AR scene, said, "What better way to start 'Force Friday II' than to see a Star Destroyer over your favorite city landmark - it's stunning! 'Star Wars' is so special to so many, and bringing this kind of augmented reality to the 'Star Wars' app is a great way to get you in the mood for 'Star Wars: The Last Jedi,' and all that awaits from now to December!"
Now through Sept. 3, fans can view the AR scene within a mile of the following geographical coordinates (there are apps and other means to convert geographic coordinates to a point on a map):
The augmented reality adventure will continue through the weekend, as "Star Wars" fans across the planet unite for "Find the Force," the pop-up AR treasure hunt rolling out at 20,000 retail locations around the world for "Force Friday II" from Sept. 1-3. It will feature new and favorite "Star Wars" characters from the upcoming film via the "Find the Force" feature in the "Star Wars" app. More information and an early look at the new Porg characters in AR is available at www.starwars.com/findtheforce.
Fans should be careful when using the app. Always watch your surroundings and remain aware of hazards, including other pedestrians, traffic and obstacles. Do not use the app when driving a car. Do not access private property or other inappropriate or unpermitted locations. Parents should guide and supervise their children's use of the app at all times.

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