Fans to reveal a new 'Star Wars: The Last Jedi' character via social media
New product line for 'Star Wars: The Last Jedi' launches globally at 12:01 a.m. Sept. 1
More than 20,000 retail locations worldwide will become home to augmented reality 'Star Wars' characters Sept. 1-3
Following the global phenomenon of "Force Friday" in 2015, Disney and Lucasfilm today announced "Find the Force," a global augmented reality (AR) event rolling out on "Force Friday II" (Sept. 1) to commemorate the worldwide launch of new products inspired by "Star Wars: The Last Jedi."
The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at more than 20,000 retail locations across 30 countries. As fans turn up to take home new "Star Wars: The Last Jedi" products, they will have the opportunity to activate a unique augmented reality experience featuring "Star Wars" characters, including fan-favorites and new surprise additions from the film.
" 'Force Friday II' is a major milestone in the countdown to 'Star Wars: The Last Jedi.' 'Star Wars' has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way," said Kathleen Kennedy, president of Lucasfilm.
From Sept. 1-3, retailers around the world will invite fans to "Find the Force" by taking part in an AR treasure hunt.
Here's how it works: first, download the "Star Wars" app, which is a one-stop-shop for all things "Star Wars" (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the "Find the Force" logo. When you scan the graphic using the "Star Wars" app, you'll reveal a character, who, through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Fans can come back each day to reveal new characters (15 in total across the program's three-day run). Click here for more information: www.starwars.com/findtheforce
" 'Force Friday II' puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the 'Star Wars: The Last Jedi' product line, which is our most innovative yet - we can't wait for fans to see what's in store," said Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media.
Fans can download the latest version of the "Star Wars" app (version 2.3 or higher) beginning today for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout "Force Friday II" weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the "Star Wars: The Last Jedi" premiere in December.
No purchase is necessary. Enter sweepstakes between Aug. 31, 2017 at 7 a.m. Pacific Time ("PT")/3 p.m. British Summer Time ("BST") and Sept. 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. states plus D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18 years (or older) or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is one grand prize available to be won (ARV: U.S. $4,500). Grand prizewinner must travel to Los Angeles, California, on or about Dec. 12, 2017. Visit www.starwars.com/findtheforce
for official rules, including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.
"Star Wars: The Last Jedi" opens in U.S. theaters on Dec. 15.