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CreateAthon: 24-hour event to benefit 6 local nonprofits nears

by jmaloni
Mon, Jul 10th 2017 11:30 am
Western New York's only CreateAthon event kicks off at 8 a.m. July 20
Six regional nonprofit organizations are set to receive free advertising and marketing services over the span of 24 hours as part of J. Fitzgerald Group's 10th annual CreateAthon. The only event of its kind in Western New York, CreateAthon kicks off at 8 a.m. Thursday, July 20.
After an initial brainstorming session for each of the beneficiary nonprofit organizations, the JFG team and a group of volunteers will work around the clock to create logos, brochures, advertisements, posters, TV/radio scripts, billboards and other needed marketing pieces free of charge. Finished work will be presented at 8 a.m. on July 21.
JFG will provide updates throughout the event on its social media pages, including Twitter, Instagram and Facebook Live.
The nonprofits benefitting from this year's creative blitz, include:
CreateAthon beneficiaries were chosen via an online application process and evaluated for inclusion based on audience reach, the ability of services to make an impact on the nonprofit organization and the communities served, and the scope of each organization's financial need.
To add additional benefits to this year's nonprofits, JFG has teamed with area partners, including WKBW-TV, WIVB-TV, WGRZ-TV, Caboodle Printing, Entercom Buffalo, TBN Direct, Twenty-First Century Press, Lamar Advertising and Wilcro Signs and Graphics to provide additional media or printing services at low or no cost. More information on CreateAthon can be viewed at jfitzgeraldgroup.com/createathon.
Founded in January 2002, J. Fitzgerald Group is an integrated marketing company specializing in full-service branding, digital and traditional advertising, web design and research. JFG's clients span local, regional and worldwide markets. For more information, visit www.jfitzgeraldgroup.com.

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