American Niagara Hospitality looks to build $70M project in downtown Niagara Falls, add 200-room luxury hotel & daredevil waterpark

One of Niagara Falls' largest tourism companies continues to seek support from USA Niagara, Empire State Development

American Niagara Hospitality announced plans at the Niagara Falls City Council meeting on Monday for a "game-changing" development to be located at Niagara's premier location at Old Falls Street and Seneca Niagara Resort & Casino. ANH plans call for a $50-million, 200-room, upscale, all-suite hotel, along with a $20 million daredevil-themed waterpark.

ANH said that, while the existing Niagara Falls inventory supply of mid-market hotel products currently supports the tourism season through June, July and August, it does not keep pace in the off-season months, which it said is necessary in order for this market to continue to grow. This new development project would be able to support the marketplace specifically during the time the market needs the most help: between the months of September and May.

Furthermore, ANH said this luxury hotel, combined with the waterpark, will be the only one of its kind in the marketplace, and will be an attraction in and of itself for all demographics visiting Niagara Falls.

The new hotel will be located immediately across from the Seneca Niagara Resort & Casino, at the gateway for the USA Old Falls Street district and the state-owned Conference & Event Center Niagara Falls. It would be built on top of the existing Sheraton At The Falls location and feature 200 oversized suites.

Renderings courtesy of American Niagara Hospitality.

ANH is in negotiations with a recognized musically themed hotel brand. The amenities would include a rooftop bar, an infinity pool overlooking the Seneca Niagara Resort & Casino, a celebrity restaurant and bar, executive meeting space and a state-of-the-art athletic and fitness club. The premium suites would be themed and energetic, and feature the hotel industry's exclusive ultra pampering "spa suites."

The 40,000-square-foot daredevil waterpark would feature 12 slides, including a featured drop-slide called "Devil's Hole." This thrill drop-slide launches riders in total darkness via the aqua-drop launch capsule, where the floor drops out, plunging guests through 250 feet of zero-gravity vertical drop as they are finally dropped into the "Devil Hole Bowl." Amenities would also include "Devil Falls," a series of large, interactive kids play structures featuring a 1,000-gallon tipping bucket and adventure course.

Guests would also be able to enjoy exclusive use of "The Reef Beach Club," the oasis area of the waterpark, featuring a 3,000-gallon shark tank, tropical salt water lagoon fully stocked with exotic fish, two adult hot tubs, change-rooms and food and beverage provided by the Rainforest Cafe.

ANH said it looks forward to the opportunity to sit down and continue to negotiate the $70-million development that would create 165 full-time jobs, generate $6.5 million in annual taxes, and create 108,000 additional room nights with the new build and the existing Sheraton property.

ANH owns and operates the Sheraton At The Falls, Days Inn At The Falls, Rainforest Cafe, TGI Fridays, Starbucks Café, Niagara American Grill, Sweet Treats Shop and At The Falls Arcade, employing over 700 employees. For more information, visit www.AmericanNiagaraHospitality.com.