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ABC's 2017 Academy Awards is TV's top entertainment telecast in 1 year


Mon, Feb 27th 2017 03:30 pm

Ratings for Sunday's Academy Awards telecast were down from 2016, but still provided a dominant victory for ABC.

ABC Sunday prime (7-11 p.m. - preliminary "fast affiliate" averages)

With its coverage of the 89th Annual Academy Awards, ABC shot to the top of Sunday's prime, outperforming its combined broadcast competition (CBS, NBC and FOX) by 177 percent in total viewers (27.4 million vs. 9.9 million) and by 270 percent in adults 18-49 (7.4/23 vs. 2.0/6).

'Oscar's Red Carpet Live - Part 3' (8:01-8:30 p.m.)

From 8-8:30 p.m. leading into the ceremony, ABC's "Oscar's Red Carpet Live" drew 20.9 million viewers on average.

The Oscars (8:30 p.m.-12:03 a.m.)

ABC's 2017 broadcast of "The Oscars" attracted an average audience of 32.9 million total viewers and scored a 9.1 rating among adults 18-49, based on Nielsen's Live + Same Day "fast national" ratings. In viewers and young adults, the 2017 Oscars qualifies as TV's No. 1 entertainment telecast in one year - since last year's telecast on Feb. 28.

The 2017 Academy Awards held 96 percent of last year's total viewers in the fast national ratings (34.3 million), which adjusted up in the national numbers (to 34.4 million).

TV's biggest awards show, The Oscars dominated over other key awards shows this year, outdrawing the 2017 Golden Globe Awards by 12.9 million viewers and 65 percent in adults 18-49 (20.0 million/5.5 rating in AD18-49 on Jan. 8) and the 2017 Grammy Awards by 6.8 million viewers and 17 percent in adults 18-49 (26.1 million/7.8 rating in AD18-49 on Feb. 12).

ABC's 2017 Oscars telecast reached an estimated 59.0 million unique television viewers across the U.S. - unduplicated Viewers 2 + watching 6 minutes or more during the broadcast.

Social activity (Nielsen Social)

According to Nielsen Social, a total of 8.4 million people generated 22.1 million social media interactions across Facebook and Twitter during The Oscars on ABC on Sunday. In fact, 73 percent of all social TV interactions on Sunday were about The Oscars.

The Oscars on ABC is the No. 1 most social TV program for the week of Feb. 20.

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