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NBCUniversal celebrates 1 year out from Winter Olympics


Tue, Feb 7th 2017 07:35 pm
XXIII Olympic Winter Games in PyeongChang, South Korea (NBC logo)
XXIII Olympic Winter Games in PyeongChang, South Korea (NBC logo)

XXIII Olympic Winter Games begin Feb. 8, 2018, from PyeongChang, South Korea

Company-wide 'road block' of 60-second Olympic promotional announcement narrated by 'This Is Us' star Milo Ventimiglia

NBC News correspondent Keir Simmons will report live from PyeongChang for 'Today,' 'NBC Nightly News with Lester Holt'

Wednesday marks one year out from the start of the Winter Olympics, which will begin on Feb. 8, 2018, in PyeongChang, South Korea. NBCUniversal will celebrate the occasion with a host of promotional and editorial initiatives that span the company's portfolio of broadcast, cable, digital, regional, local and radio assets.

"One year out is always the beginning of our comprehensive Olympic consumer engagement plan in which we use the unmatched power of NBCUniversal's promotional and editorial assets to connect viewers to the athletes and the Games," said Jenny Storms, CMO, NBC Sports Group. "Our 2018 campaign will focus on the stories of the athletes more than ever before, and it all begins with our 60-second 'road block' content. By curating fun and personable content from the athletes' very own social media accounts, we're able to introduce the public to emerging stars such as Nathan Chen and Chloe Kim, and reconnect them to Olympic champions such as Lindsey Vonn and Shaun White."

Following is a rundown of some of the one-year-out initiatives being executed across NBCUniversal on Feb. 8:


"Road Block": At 8 p.m. ET/PT, NBCUniversal will unleash a consumer engagement "road block" that consists of a 60-second Olympic announcement voiced by "This Is Us" star Milo Ventimiglia. It will air across more than a dozen NBCU broadcast and cable networks, including NBC, NBCSN, Golf Channel, Bravo, CNBC, MSNBC and USA Network. Click HERE to watch the spot.

Digital Content: NBCUniversal will digitally display one-year-out promotional and editorial content across its more than 50 websites. Most websites will stream the 60-second Olympic promo, display banner advertising, and/or dedicate editorial content consistent with the site's brand.

Social Media: Numerous NBCUniversal social media accounts will spread one-year-out messages across the most popular destinations, including Facebook, Twitter, Snapchat and Instagram. Efforts will include an 8 a.m. ET social media "road block" across numerous NBCU accounts, the consistent use of the hashtag #WinterOlympics, and the incorporation of content featuring Olympic hopefuls and legends. In partnership with NBCUniversal, Shaun White will be featured on Buzzfeed.

E-Blast and Notifications: NBCUniversal will blast a one-year-out email to numerous constituents, including broadcast and cable affiliates, advertisers and consumers. In addition, the NBC Sports app will send one-year-out notification to its consumers.

Affiliates: Olympic promotional materials will also be distributed by NBCUniversal affiliates and owned-and-operated stations. Stations will run short promotional announcements, Olympic editorial coverage and social media content. Additionally, cable, satellite, telco and streaming pay-TV distribution partners, including Comcast, will promote the Games.

USOC: NBCUniversal will work in coordination with the U.S. Olympic Committee, which also has an extensive one-year-out promotional plan. The USOC will utilize NBC Sports' 60-second Olympic promo. For more information on USOC efforts, click HERE.

NBC Sports Group

NBC Sports Digital: NBC Sports Digital will devote extensive coverage to the one-year-out celebration with video, pictures, graphics and long-form stories across NBC Sports' far-reaching social media platforms. NBCSports.com's "OlympicTalk" will publish more stories focused on athletes than ever before. In addition, the holding page for NBCOlympics.com will activate a PyeongChang-specific re-launch that will display the 60-second Olympic spot.

NBC Sports Regional Networks: NBC Sports Group's 10 regional sports networks, which reach 43 million homes nationwide, will participate in the NBCUniversal "road block" and air the 60-second Olympic promo.

NBC Sports Radio: Numerous NBC Sports Radio programs will cover the one-year-out celebration with athlete and NBC Sports commentator interviews. An audio promotional announcement is currently running across the network.

NBC News

"Today": "Today" will cover the one-year-out celebration from both New York and PyeongChang. At the "Today" set at Rockefeller Plaza, Olympians White and Gracie Gold will appear live, while additional Olympians will stop by. Athletes appearing on-site at 30 Rockefeller will also appear on other NBCUniversal linear and digital platforms including, CNBC, Sprout and "Watch What Happens Live with Andy Cohen." Keir Simmons will report live from PyeongChang with an appearance by Chloe Kim.

"NBC Nightly News with Lester Holt": Simmons will report live from PyeongChang as he tours the Olympic Park and numerous venues.

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