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ABC's Emmy Awards telecast holds steady in viewers to draw net's biggest non-sports audience to time slot since February


Mon, Sep 19th 2016 04:30 pm

Emmys stand as Sunday's No. 1 entertainment broadcast in adults 18-49

Live + Same Day Results:

The 68th Primetime Emmy Awards (8-11 p.m.):

Up against big NFL-fueled competition from "Sunday Night Football" on NBC (Minnesota Vikings-Green Bay Packers) and an NFL-overrun inflated CBS (Colts-Broncos), ABC's telecast of The 68th Primetime Emmy Awards attracted an average audience of 11.3 million viewers, retaining 95 percent of its year-ago audience (11.9 million on Sept. 20).

Note: Last year, the awards show on FOX had the added advantage of airing out of the late-afternoon Sunday NFL game, which led into primetime and the Emmy telecast on the East Coast.

The 2016 Emmy Awards ranked as the No. 1 broadcast entertainment program of the night in adults 18-49 (2.8 rating).

•One night prior to the start of the 2016-17 TV season, the Emmy Awards offered ABC a broad promotional platform for its fall lineup. Nielsen reports 25.9 million unique viewers tuned in to at least some portion of the telecast (viewers that watched 6 minutes or more of the show).

•The 68th Primetime Emmy Awards drew ABC's largest non-sports audience in the three-hour time period since its Academy Awards telecast in February.

•Social activity: 1.4 million people generated 2.7 million social media interactions across Facebook and Twitter during the Primetime Emmy Awards on ABC.

Source: The Nielsen Company, fast national live + same day program ratings and Nielsen, social content ratings data for Sept. 18.

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