Contestants can win life-changing cash prizes from their home
NBC has given a 10-episode order to the new series "QuizUp," where in-studio contestants will try to earn a life-changing fortune by winning high-stakes trivia battles against viewers who qualify from anywhere in the country and play in real-time from home on their mobile devices.
This innovative game is made possible by the collaboration of NBC with Plain Vanilla Corp., the prolific game studio that created the game "QuizUp," which is one of the world's most popular trivia apps with more than 75 million users worldwide.
The premise of the show is simple: If the in-studio contestant wins eight trivia battles against eight different competitors who are watching and playing from home, he can win up to $1 million. If any of the at-home players win their battle, they'll win the money allocated to that round.
Qualification to play from home will happen through the "QuizUp" app. "QuizUp" has reached No. 1 in the App Store rankings in 128 countries. Even if they don't qualify, the audience at home can play along for fun, with each question and answer synchronized with the broadcast.
The format will be unveiled by NBCUniversal International Formats at MIPCOM on Oct. 4-7. The formats team will drive sales at the conference with a marketing campaign that includes a custom interactive game where registered MIPCOM participants will be able to battle it out in the "QuizUp" app for the chance to win a big prize.