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NBCUniversal creates 'Super Stream Sunday' to promote 'TV Everywhere'

by jmaloni


Tue, Jan 20th 2015 02:00 pm

Consumers will be able to stream 11 continuous hours of NBC Content Super Bowl Sunday, including Super Bowl XLIX, Super Bowl XLIX Halftime Show Starring Katy Perry, midseason debut of "The Blacklist"

Following the launch of NBCUniversal's first ever "TV Everywhere" consumer campaign titled "Watch TV Without The TV," NBCUniversal is creating "Super Stream Sunday" Feb. 1, providing consumers with an unprecedented ability to watch 11 continuous hours of NBC streaming content without having to log-in, designed as a way for consumers to trial NBC's "TV Everywhere" content offering. 

"Super Stream Sunday" content will include NBC's presentation of Super Bowl XLIX, Katy Perry headlining the Pepsi Super Bowl XLIX Halftime Show, the Super Bowl XLIX pre- and post-game shows, and NBC's post-game presentation of "The Blacklist."

The special access event kicks off at noon ET with NBC's Super Bowl pre-game coverage and concludes with "The Blacklist," which follows postgame coverage at approximately 10 p.m. Consumers accessing NBC Sports Live Extra and NBC.com during "Super Stream Sunday" will not be prompted to log-in with their cable/satellite/telco credentials; however, as part of this special access, they will receive consistent messaging in and around the experience about the ease in authenticating after the end of "The Blacklist."

All Super Bowl content will be live streamed to desktops and tablets via NBC Sports Live Extra, NBC Sports Digital's live streaming product. "The Blacklist" also will be streamed to desktops through NBC.com. (Note: NBC Sports Digital does not have NFL live streaming rights to mobile devices.)

NBC's highly rated drama "The Blacklist" will air the first episode of its two-episode midseason premiere immediately following the Super Bowl. It then moves to its new timeslot at 9 p.m. Thursdays, beginning Feb. 5.

NBC Sports Live Extra was the first such product to ever live stream a Super Bowl when it did so to desktops and tablets for NBC's coverage of Super Bowl XLVI Feb. 5, 2012. This is the first time NBC Sports Live Extra is live streaming NBC's Super Bowl halftime show. Content details regarding NBC's Super Bowl pre-game coverage will be released closer to the game itself.

NBC Sports Live Extra is available for desktops at NBCSports.com/liveextra. The NBC Sports Live Extra app is available at the App Store for iPad and iPod touch, on select devices within Google Play, and on Windows phones and tablets.

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