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McDonald's perks up Buffalo with free coffee

by jmaloni


Mon, Sep 15th 2014 04:35 pm

Second national McCafé free coffee event kicks off Sept. 16 and culminates on National Coffee Day, Sept. 29

McDonald's has announced a second national free coffee event, an opportunity for even more coffee lovers to enjoy a freshly brewed McCafé coffee. Beginning tomorrow, guests can get a free small McCafé coffee during breakfast hours at participating McDonald's restaurants across the country.

Free McCafé coffee will be available during breakfast hours from Sept. 16-29 in participating restaurants. This event builds on McDonald's first-ever free coffee event launched in March, where the company gave away millions of cups of free coffee during the two-week period.

"The response to our first free coffee event was so overwhelmingly positive that McDonald's wanted to give even more people a morning pick-me-up and the chance to enjoy McCafé coffee, on us," said Pam Koren, McDonald's regional marketing director. "This second event will continue to encourage people to see what McDonald's has for breakfast while also rewarding longtime guests with a free cup of coffee to accompany their favorite morning meal."

To celebrate two additional weeks of free coffee, McDonald's is calling on people across the nation to "sip and tell" their embarrassing pre-coffee moments on social media with @McCafe using the hashtag #SipandTell. Select social media fans with morning mishap stories like missing the last train to work on Monday or leaving the house with mismatched shoes will be surprised by @McCafe with custom gifts and experiences to help start their morning off right.

McDonald's first launched its McCafé line in the U.S. in 2009. The collection included McCafé signature blend coffee and quickly expanded to include iced coffees; espresso-based drinks, such as lattes and mochas; blended-ice beverages, including smoothies and frappes; as well as limited-time seasonal offerings. This holiday season, customers can again enjoy the white chocolate mocha, in addition to the new white chocolate latte and hot chocolate, for a limited-time.

McCafé fans in Buffalo and nationwide will soon be able to enjoy their coffee whenever they want, including at home. McDonald's recently announced a collaboration with Kraft Foods Group Inc. to offer a variety of McCafé ground, whole bean and single cup coffees in grocery stores and other retailers nationwide starting in early 2015.

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