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'NFL Kickoff,' debut of Sunday Night Football on NBC rank as No. 1, No. 2 primetime shows for week

by jmaloni


Wed, Sep 10th 2014 12:50 pm

NBC averages more than 25 million viewers for "NFL Kickoff" weekend games for 5th consecutive season

NBC averaged 25.3 million viewers for two "NFL Kickoff" weekend games - Seattle's 36-16 win over Green Bay on Thursday, and Denver's 31-24 victory over Indianapolis on the debut of "Sunday Night Football" - which ranked as primetime television's two most-watched programs last week, according to official national data released by The Nielsen Company.

The Seahawks' 20-point victory in the Thursday "NFL Kickoff" game was the most-watched primetime show of the week (Sept. 1-7), with an average of 26.9 million viewers. The "SNF" opener, in which Denver jumped out to a 24-0 first-half lead, averaged 23.7 million viewers and ranked as primetime television's No. 2 show of the week.

NBC has averaged more than 25 million viewers on "NFL Kickoff" weekend (two-game average) for five consecutive seasons.

The Thursday "NFL Kickoff" game and debut of "SNF" generated the top two primetime ratings of the week on ABC, CBS, NBC and FOX in every key category - adults, men and women 18-34, 18-49 and 25-54.

NBC's Thursday/Sunday primetime average in the Adult 18-49 demographic beat by 77 percent the combined primetime averages of ABC, CBS and FOX on those nights (8.3 A18-49 rating vs. 4.7 A18-49 combined ABC, CBS and FOX). 

The Thursday night "NFL Kickoff" game had a national household rating of 15.5/26, the third-highest-rated "NFL Kickoff game" in the 13-year history of the event. The debut of "Sunday Night Football" had a 13.9/23 national household rating.

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