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Adequate hydration is important during winter months, IBWA says

by jmaloni
Mon, Dec 23rd 2013 11:55 pm

The International Bottled Water Association reminds consumers that maintaining proper hydration throughout the winter months is important. The main reason is that, in the winter, people tend not to notice they are dehydrated because they aren't sweating as much.

"But what we don't necessarily realize is that cold winter air is much drier than humid summer air. This impacts the amount of moisture our bodies naturally absorb from the environment - both outside and inside heated buildings - which also have much drier air," says Chris Hogan, IBWA vice president of communications. "Even though you are not perspiring as much, you can still become dehydrated. Just going about your daily activities in the winter months puts added pressure on a person's hydration level."

Staying properly hydrated throughout the winter is something people often forget as the temperature drops. IBWA says convenient, safe and healthy bottled water is an ideal beverage choice during this busy time of year.

"Bottled water is a smart decision for those who wish to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol and other ingredients. Whether as a replacement for high-calorie beverages, or as an alternative to alcoholic drinks, for guests and designated drivers, bottled water offers consumers a refreshing, healthy, hydrating and convenient beverage that provides consistent safety, quality and good taste," Hogan says. "And with the variety of types available - including spring, purified, mineral and sparking bottled water - consumers have many choices to suit their specific needs and occasions. So, choose bottled water and stay hydrated, stay healthy, and stay safe."

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