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Chiefs-Broncos on 'Sunday Night Football' posts top primetime overnight for November game in 17 years

by jmaloni


Mon, Nov 18th 2013 01:10 pm

Sixth-highest Sunday NFL overnight in NBC primetime history; second this season behind Peyton's return to Indy

Last night's NBC "Sunday Night Football" game featuring the first meeting of 9-0 and 8-1-or-better teams in 44 years posted a 16.6 overnight rating and 27 share (8:30 p.m.-midnight ET) - marking the best primetime overnight for a November game in 17 years and a 36 percent increase over last season's week 11 "SNF" game (12.2 for Baltimore-Pittsburgh). The Denver Broncos (8-1) hosted the Kansas City Chiefs (9-0).

The previous best November primetime NFL overnight was an 18.0/29 for Pittsburgh-Miami on ABC on Nov. 25, 1996, as Kordell Stewart rushed for a touchdown and Mike Tomczak threw a TD pass to lead the first-place Steelers to a 24-17 come-from-behind win over Dan Marino (254 passing yards, one TD) and the Dolphins.

The Broncos' 27-17 "SNF" victory, highlighted by Peyton Manning's 323 passing yards, is tied for the sixth-highest Sunday overnight in the eight-year history of NBC's primetime package (excluding "NFL Kickoff" games) and ties for second this season behind the 17.3 for Manning's return to Indianapolis Oct. 20.

In the Adults 18-49 demographic, "SNF" easily won the night, posting a 9.6 rating (in the 25 markets used to calculate the overnight demo) - 85 percent better than the top entertainment show in the demo (5.2 for AMC's "The Walking Dead").

Last night's broadcast peaked at an 18.7/28 from 9:30-10 p.m. ET.

Locally, the Broncos' 52.0/75 rating in Denver is the highest in 27 years for a primetime game (53.3 for Broncos-Jets on "Monday Night Football" on Oct. 20, 1986), while the Chiefs' 51.5/72 rating in Kansas City is the best in 10 years (51.6 for Chiefs-Raiders on "MNF" Oct. 20, 2003).

Top 10 Metered Markets

1. Denver, 52.0/75 - NBC 'SNF' local-market record

2. Kansas City, 51.5/72 - NBC 'SNF' local-market record

3. New Orleans, 25.7/35

4. Las Vegas, 24.7/37

5. Albuquerque, 24.4/37

6. Indianapolis, 22.0/37

7. San Diego, 21.6/36

8. Sacramento, 21.1/34

9. Knoxville, 20.2/31

10. Nashville, 20.0/28

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