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A holiday marketing ploy brings unexpected joy in 'Desperately Seeking Santa'

by jmaloni
Tue, Nov 1st 2011 04:45 pm

A steely marketing executive gets more than she bargained for when her "Sexy Santa" contest winner turns out to be more than just a handsome face in the ABC Family original movie premiere of "Desperately Seeking Santa," on Sunday, Nov. 27 (8 to 10 p.m.). Starring Laura Vandervoort ("V," "Smallville") and Nick Zano ("2 Broke Girls," "The Final Destination"), this romantic holiday movie airs as part of the "Countdown to 25 Days of Christmas" programming event.

"Desperately Seeking Santa" follows Jennifer Walker (Vandervoort), an ambitious young marketing executive for the South Boston mall. With her eye on a promotion to vice president and a spot at corporate headquarters, Jennifer dreams up a plan to increase sales: a search for the hottest Santa in town. Teenage girls and their moms, even the local news anchor, flock to the mall to catch a glimpse of the handsome competitors. Before the contest even starts, Jennifer clashes with one of the contestants, David Moretti (Zano), an attractive South Boston native looking to win the $10,000 prize in a last ditch effort to save his family restaurant. David easily wins over the crowd with his good looks, sincere attitude and humble nature, and when the gorgeous winner of the contest becomes a local hero, sales at the mall go through the roof. Jennifer had counted on this new Santa to get her a promotion - not win her heart, complicate her life and question everything she ever wanted.

ABC Family's annual programming event, "Countdown to 25 Days of Christmas," kicks off Sunday, Nov. 20, with "Holiday in Handcuffs" (8 to 10 p.m.), the network's highest rated telecast of all time. During the movie broadcast, viewers will get an exclusive 60-second sneak peek of the new "25 Days of Christmas" music video performed by triple platinum artists The Band Perry. The entire video will be available immediately afterward online at www.ABCFamily.com/25Days. "Countdown to 25 Days of Christmas," which takes place from Nov. 20-30, will also feature the television premiere of "The Search for Santa Paws" on Monday, Nov. 21 (9 to 11 p.m.).

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