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CBS's 'The Lost Valentine' attracts largest Hallmark audience in four years

by jmaloni
Mon, Jan 31st 2011 03:00 pm

CBS's Hallmark Hall of Fame presentation of "The Lost Valentine" won its time period in viewers with the largest audience for a Hallmark movie in four years, according to Nielsen preliminary live plus same day ratings for Sunday, Jan. 30.

From 9-11 p.m., Hallmark Hall of Fame's "The Lost Valentine" was first in households (9.2/15) and viewers (14.53m) and placed second in both adults 25-54 (3.4/08) and adults 18-49 (2.3/06). 

Compared to last November's Hallmark Hall of Fame ("November Christmas"), CBS was up +11 percent in households (from 8.3/13), +6 percent in adults 25-54 (from 3.2/07), +10 percent in adults 18-49 (from 2.1/05) and added +1.04m viewers (from 13.49m, +8 percent). 

"The Lost Valentine" posted the best Hallmark Hall of Fame delivery in viewers since Jan. 28, 2007 ("Valley of Light"), and in both adults 25-54 and adults 18-49 since Dec. 7, 2008 ("Front of the Class").

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