World television premiere of 'Mean Girls 2' scores

In its world television debut, sequel "Mean Girls 2," starring Meaghan Martin, Maiara Walsh, Jennifer Stone, Nicole Gale Anderson, Claire Holt and Diego Boneta, ranked as the week's No. 1 TV movie among viewers 12-34 (2.0 million/2.2 rating) and across its core female breaks - women 18-34 (692,000/2.0 rating), women 18-49 (1.1 million/1.6 rating) and females 12-34 (1.6 million/3.5 rating) - becoming the No. 1 movie of the 2010/11 season among viewers 12-34 and females 12-34.

• "Mean Girls 2" was cable's No. 1 program from 8-10 p.m. among adults 18-34 (907,000/1.3 rating), women 18-34 (692,000/2.0 rating), adults 18-49 (1.4 million/1.1 rating), women 18-49 (1.1 million/1.6 rating), viewers 12-34 (2.0 million/2.2 rating) and females 12-34 (1.6 million/3.5 rating), and the No. 2 telecast among total viewers (3.4 million).
• "Mean Girls 2" grew its audience by double-digit percent margins start-to-finish in key demos, including by 12 percent in total viewers (3.3 million to 3.7 million), by 14 percent in adults 18-49 (1.4 million to 1.6 million) and by 10 percent in viewers 12-34 (2.0 million to 2.2 million).
• "Mean Girls 2" more than doubled to more than quadrupled year-ago time period averages (1/24/10) across key measures, including by 209 percent in total viewers (3.4 million vs. 1.1 million), by 191 percent in adults 18-34 (907,000 vs. 312,000), by 143 percent in adults 18-49 (1.4 million vs. 575,000) and by 354 percent in viewers 12-34 (2.0 million vs. 441,000).

Source: Nielsen Media Research (National Ratings, Live+SD, 1/23/11; week of 1/17-1/23/11; 2010/11 STD: 9/27/10-1/23/11).