"Going Platinum" (working title) will follow 12 musicians as they battle through a series of innovative songwriting challenges testing their creativity, patience and drive. From dance track to love ballad, every episode will feature a different theme that will require the contestants to write and perform lyrics from multiple genres. Their intimate life stories and personal drama will unfold within the show and in their lyrics as they compete and live together. To find out if they have what it takes, some of today's most influential artists will be featured throughout the series to help guest judge the competition. In the end, only one will be crowned the ultimate hitmaker and walk away with a $100,000 cash prize, publishing deal with Sony, BMI songwriters The Writing Camp, and a recording deal with RCA/Jive.
"Bravo is giving viewers a front-row seat to experience the journey and aspirations of these gifted songwriters and see inside this unique creative process for the first time," said Frances Berwick, president of Bravo Media. "It'll be inspiring to have Jewel and Kara involved in this series as they share their experience and wisdom in the intensely competitive world of music."
"I am excited to be a part of this show because, as a songwriter, I understand the dedication and struggle these musicians are going through," said Jewel. "This series will showcase the passion, talent and determination it requires to become a hit songwriter, and in the end we will find the next big music star."
"Hit songs are the backbone of the music industry, and as a publisher, nothing excites me more than finding new songwriting talent," said DioGuardi. "I am happy to be a part of a show that helps up and coming songwriters pursue their dreams, while giving the public a look into the creative process."
Jewel is an acclaimed American singer, songwriter, actress, poet, painter, philanthropist and daughter to an Alaskan cowboy singer-songwriter. Hailed by the New York Times as a "songwriter bursting with talents," the three-time Grammy nominee has enjoyed career longevity rare among her generation of artists. Jewel has always been a charismatic live performer, earning the respect of other singer-songwriters such as Merle Haggard, Bob Dylan and Neil Young, who not only invited her to open their shows, but also mentored her in the early phases of her career. After a tremendous amount of success as a singer-songwriter and more than 27 million albums sold, Jewel returned to her roots with the release of her debut country album "Perfectly Clear" in June 2008, which garnered her a No. 1 spot on the Billboard country album charts. Earlier this year she released her sophomore follow-up album, "Sweet and Wild," which she wrote and produced.
DioGuardi was recently honored with the 2009 Icon Award, which is granted by the National Music Publishers' Association to outstanding songwriters for professional achievement. She is a Grammy-nominated hitmaker, 2007 BMI Pop Songwriter of the Year, 2007 SOCAN Award winner, and has won 15 BMI Awards over career for co-writing the most played songs on the radio. Her songs have appeared on more than 150 million albums. From her catalog of several hundred tunes, more than 302 have been released on major labels; and more than 172 have appeared on multi-platinum selling albums. DioGuardi has had more than 40 worldwide charting singles, and her songs have helped propel more than 73 albums into the Top Ten of the Billboard 200. She has co-written with the whose who of contemporary hit artists, including, Christina Aguilera, Pink, Kelly Clarkson, Carrie Underwood, Celine Dion, Enrique Iglesias, Britney Spears, Miley Cyrus, Jonas Brothers and Faith Hill. DioGuardi also works at Warner Bros Records as executive VP talent development, office of the chairman, and is responsible for such hit artists as Jason Derulo and Iyaz. Further, she co-owns Arthouse Entertainment, a music-publishing venture, with Bug Music.
"Going Platinum" (working title) is produced by True Entertainment. Glenda Hersh, Steven Weinstock, Faye Stapleton, Evan Bogart, Tim Bogart and Marvin Acuna serve as executive producers.
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