26 Shirts unveils new '26' logo, marking company's official migration to more than just shirts

After nearly a decade growing as a business, 26 Shirts is dropping “Shirts” from its primary logo starting this Labor Day, Sept. 5. Here’s why:

The purpose of 26 Shirts has always been to help local families and charitable foundations in need, with an emphasis on and priority given to health/medical concerns or unexpected family emergencies.

Company founder Del Reid, whose passion lies in charitable giving and serving others, remains focused on one objective: How can 26 Shirts do more to help the community?

"As we approach $1.5 million donated thanks to our amazing community, we want to offer even more to our customers. The more we’re able to grow as a business, the more people we’re able to help support," he said.

Two years ago, that meant offering more shirt designs each week. Now, it means expanding even further beyond shirts.

"There’s more that we already offer like hats and jewelry, but we want to continue to expand in areas outside of T-shirts,” Reid says. “We definitely want to be careful to not saturate our market with too much, while maintaining the quality of product our customers are used to. We have a lot of exciting things happening that we can’t wait to share with everyone.”

Customers can expect to see the new “26” logo appearing on more apparel this fall. The company’s name, 26 Shirts, will remain the same. Only the logo is changing, to better reflect the business’ growth and desire to do more good in Western New York.