Bills & Sabres to celebrate 716 Day with 'Give 716'

Teams encourage fans to support WNY charities with donations; charities invited to register online

The Buffalo Bills and Buffalo Sabres will celebrate 716 Day with a new initiative: “Give 716,” a communitywide day of giving to support charities across Western New York. The goal of “Give 716” is to unite Bills and Sabres fans with the Western New York community in an “epic day of online giving.”

Give 716 will begin at 7:16 p.m. Thursday, July 15, and run through 11:59 p.m. July 16. Fans will be able to donate by visiting Give716.org or through a direct link emailed to them from participating charities. All local charities are invited to register at Give716.org.

“716 Day has become a day where we celebrate everything that makes our community great,” owner Kim Pegula said. “This year, the Bills and Sabres are joining together to support many of the charities that help make Western New York what it is. The need has never been greater, and our teams are dedicated to helping our community recover from the effects of the pandemic. We invite all Western New York charities to register to be involved and encourage Bills and Sabres fans to lend their support to these organizations vital to our community.”

The Bills and Sabres, along with several team sponsors, will dedicate resources to raising funds and increasing awareness for nonprofit organizations in our community. Participating charities will have the opportunity to fundraise through the “Give 716” online platform on July 16. Through “Give 716,” the Bills and Sabres will celebrate many of the local charities with digital content, unique incentives and participation from current players, coaches and alumni of both teams.

To be a part of “Give 716,” any qualified 501(c)(3) organization that is in good standing with the IRS and located or providing services in the eight counties of Western New York (Allegany, Cattaraugus, Chautauqua, Erie, Genesee, Niagara, Orleans and Wyoming) will be eligible to participate and benefit from “Give 716.” There is no cost to register. Registered charities will receive access to their own admin dashboard where they’ll be able to track their progress on “Give 716”; access campaign resources such as toolkits and social media graphics; and receive the funds they’ve earned following a successful event. Charities are invited to sign-up now through July 2 at Give716.org.

Pegula Sports & Entertainment streamlines key business areas across all Pegula family-owned sports and entertainment properties, including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, Rochester Knighthawks, LECOM Harborcenter and ADPRO Sports. PSE aims to be a leader in the sports and entertainment industry by bringing together the individual resources, capabilities and talents of each of its entities to create a cohesive and sustainable brand that together represents the Pegula family’s interest.