J. Fitzgerald Group adds new art director

J. Fitzgerald Group, an international marketing technology company based in Lockport, has added Lindsay van Harssel as art director.

van Harssel (pictured) most recently served as associate art director at Marketing Drive Ltd. in Norwalk, Conn. She has helped create design work for clients that include Jameson Irish Whiskey, CVS pharmacies, Dannon yogurt products and Keurig coffee.

A graduate of Syracuse University with a degree in communications design, van Harssel will contribute to creative design development for JFG clients - from the company's work in traditional and online advertising to sales enablement.

She is a Lewiston resident.

Founded in January 2002, J. Fitzgerald Group is an international marketing technology company specializing in full-service advertising, marketing, Web design and research. JFG's clients span local, regional and worldwide markets.

With a decade of internationally proven success in traditional and online advertising, JFG focuses strictly on using professional, brand-controlled expertise to help companies drive and enhance sales. JFG helps clients strategically push new and existing products, know their customers more intimately and target developing marketplace opportunities.

JFG also creates and manages several online sales enablement programs for clients, including payback incentives (sales awards incentive administrator) and I-marketing online (brand-controlled, regional marketing publication/creator). JFG empowers client partners to close the sales loop - from marketing to incentivizing.

For additional information, contact Tim Marren at J. Fitzgerald Group, 716-433-7688, or visit www.jfitzgeraldgroup.com.