Macerich's Fashion Outlets of Niagara Falls, USA is kicking off the back-to-school shopping season by hosting two initiatives to benefit the Niagara Falls Boys & Girls Club.
Now through Sept. 1, the mall, located at 1900 Military Road in the Town of Niagara, will host a social media giveaway contest. For each entry received, Fashion Outlets of Niagara Falls, USA will donate $5 to the Niagara Falls Boys & Girls Club (up to $500). To enter, shoppers can upload a photo of their back-to-school finds to the Fashion Outlets of Niagara Falls Facebook page and use the hashtag #ShareFashionably. Each Friday during the contest, a winner will be randomly selected to win a $50 mall gift card.
The mall is also hosting a school supply donation drive to help gather needed items for children of the Niagara Falls Boys & Girls Club. Together, the two organizations will work to provide backpacks filled with supplies to children.
When shoppers drop off donations to Fashion Outlets' guest services desk, located near Saks Off Fifth, they will receive a free savings pass ($5 value), a free Applebee's appetizer coupon ($9 value) and retailer coupons based on availability.
"The Niagara Falls Boys & Girls Club does an excellent job ensuring our community's youth have greater access to quality programs and services. We're pleased to do our part to help provide the supplies to ensure these children start the year with the necessary resources to contribute to their success," said John Doran, senior manager of Macerich's Fashion Outlets of Niagara Falls, USA. "As shoppers are back-to-school shopping this season, we ask that they give back where they can, which can be as easy as posting a photo to social media or dropping off some extra school supplies."
Besides the common school supplies such as crayons, pencils and paper, some of the more needed items include binders and clothing, explained Rebecca Vincheski, chief professional officer at the Niagara Falls Boys & Girls Club.
"The bonus of the drive happening within the outlet mall is they can, right there, within the mall be able to get other things, such as backpacks, socks, underwear, basic T-shirts, things like that."
She added, "Just giving our kids some T-shirts or things to help them get back to school is a huge help."
Vincheski explained the Niagara Falls Boys & Girls Club serves a "diverse population," mostly including working families "trying really hard to make ends meet and working multiple jobs."
She said the goal is to help relieve the burden these families face by providing donated items to help their children get on the right track.
"If kids can't get back to school with all the supplies, the right supplies, it puts stress on the families, it puts stress on the teachers," Vincheski said. "So getting them prepared to just jump right in and learn, that sets them off as best as possible to have the most successful year and that's our main goal, is to do whatever we can so our kids can just focus on what they need to do, which is paying attention and learn."