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Prominent Niagara Falls publicists, venue managers and tourism officials gathered Tuesday to unveil #SoakItIn. Pictured, from left: Jason Murgia of Old Falls Street, Tonia Ineson of Seneca Niagara Resort & Casino and the Niagara Tourism and Convention Corp.'s John Percy.

Niagara Falls invites world to #SoakItIn

Tue, May 24th 2016 04:45 pm

Summer fun and entertainment heating up in Niagara Falls; locals, visitors encouraged to #SoakItIn

Representatives from the leading tourism and entertainment venues in downtown Niagara Falls came together Tuesday afternoon to outline all that residents and visitors can see, experience and enjoy this summer.

The Niagara Tourism and Convention Corp., Old Falls Street, USA, Hard Rock Cafe, Niagara Falls USA and Seneca Niagara Resort & Casino held a special joint media conference to announce the extensive list of entertainment and activities taking place this summer.

"I'm so pleased that all of our downtown partners that are here today have come together to share all of the exciting events and activities that will be taking place this summer," NTCC President and CEO John Percy said.

"As we look forward to another extremely successful summer tourist season, we are thrilled that our visitors and residents will access to such a diverse and entertaining summer season," he added. "To coin the appropriately chosen hashtag for the summer in Niagara Falls, we invite you to #SoakItIn."

Susan Swiatkowski of Old Falls Street and the Downtown Niagara Falls Business Association, Jason Murgia of Old Falls Street and Claire Seveno of Hard Rock Cafe, Niagara Falls USA.

Susan Swiatkowski of Old Falls Street and the Downtown Niagara Falls Business Association and Jason Murgia of Old Falls Street listen to Claire Seveno of Hard Rock Cafe, Niagara Falls USA.

Some of the highlights for the summer schedule include (but are not limited to):

Old Falls Street Memorial Day Block Party: May 28-29, noon to 10 p.m.
Smokey Robinson at the Seneca Niagara Resort & Event Center: June 11.
Niagara Falls Music & Art Festival at Seneca Square: June 17-19
Old Falls Street Pedal Party sponsored by Slow Roll Buffalo: June 24
"Legends Live on Old Falls Street" concert series: every Friday from June 24 through Sept. 2.
"Flicks on Old Falls Street": every Thursday from June 30 through Aug. 25.
Free movies under the stars in Seneca Square: every Friday in July.
Old Falls Street Fourth of July Carnival: July 2-4.
Annual Firework Spectacular at Seneca Niagara Resort & Casino: July 3.
Hard Rock Café 20th anniversary Pin Collectors event: July 8-9.
Outdoor concert with The Hollywood Vampires featuring Johnny Depp, Alice Cooper and Joe Perry: July 9.
Hard Rock Café 20th birthday free concert on Old Falls Street with the Gin Blossoms: July 16.
Boots Brews and Bacon Festival in Seneca Square: Aug. 5-7.
Free Family Fun event - Old Falls Street Touch a Truck: Aug. 13.
Counting Crows and Rob Thomas at the Seneca Niagara Resort & Casino: Aug. 13.
Who's Bad: The Ultimate Michael Jackson Tribute Band at Seneca Niagara Resort & Casino: Aug. 19.
Jimmy Beaumont & The Skyliners at Seneca Niagara Resort & Casino: Sept. 2.
Taste of Niagara Falls Food Festival on Old Falls Street for Labor Day weekend: Sept. 3-4.
Culture Club at the Seneca Niagara Resort & Casino: Sept. 3.
Ninth annual Niagara Falls Blues Festival on Old Falls Street: Sept. 16-18.
Coco Montoya at the Seneca Niagara Resort & Casino: Sept. 17.
"I Love the 90's Tour" featuring Salt & Peppa, Vanilla Ice, Coolie and Rob Base at the Seneca Niagara Resort & Casino: Sept. 29.

In addition, there are free games and activities daily on Old Falls Street, and fireworks at Niagara Falls State Park on the weekend.

In addition to the summer calendar, the Downtown Niagara Falls Business Association introduced a new program called the "Niagara Falls Power Card." This collaborative card, sponsored by the Niagara Falls State Park, features specials offers on food, beverages and fun at participating Downtown Niagara Falls Business Association venues. It will be distributed with the Discovery Pass, a ticket to attractions such as the Cave of the Winds, Maid of the Mist and the Aquarium of Niagara.

"We told you we had a jam-packed schedule," Percy said. "We're so proud of this. I am so proud of all of these partners that have come together this year to collaborate and work together on giving us this jam-packed schedule.

"We're very, very happy, and hope that you will join us every day this summer, here in downtown Niagara Falls."

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